Business Head- Undrlay

Business Head – Undrlay

Location - Indore, Full-time with regional travel

About Us

MAVIP is a global Go-To-Market (GTM) ecosystem that helps organizations build awareness, acquire customers, expand into new markets, and scale revenue across geographies.

As GTM Architects, we design GTM strategy, build robust GTM systems, and close the loop through execution via specialized teams that cover the full GTM stack.

We operate through multiple focused engines across market research, media & PR, outbound sales, digital & design, technology services & platforms, events, and startup ecosystems—enabling integrated, outcome-driven GTM delivery.

With a presence across India, the Middle East, Africa, and the USA, MAVIP works with enterprise technology companies, high-growth startups, distributors, and ecosystem partners to solve complex GTM challenges with measurable outcomes.

At MAVIP, we value:

• Ownership over hierarchy
• Outcomes over activity
• Systems and rigor over chaos
• Long-term value over short-term wins

We are building a globally relevant, AI-forward GTM organization—and we look for people who want to build, scale, and lead with accountability.

Role Description

Underlay is MAVIP's technology services and platforms engine. It builds and runs:

• AI-native tools & platforms (internal and client-facing)
• Custom tech solutions for GTM, marketing, research, events, and SaaS use cases
• MAVIP’s owned IPs and future products (platformization-first mindset)

Underlay is not a traditional IT services shop. It is a product-thinking, solution-led, AI-first technology business.

The Business Head will own revenue, growth, positioning, and commercial success of Underlay.

This role is responsible for:

• Building Underlay as a scalable, profitable tech business
• Driving client acquisition, solution packaging, pricing, and GTM
• Partnering closely with MAVIP leadership on delivery, roadmap, and platforms
• Owning P&L, growth strategy, and ESOP-linked value creation

This is a builder’s role, not an operator-only role.

Key Responsibilities

Business & Revenue Ownership

• Own Underlay P&L: revenue, margins, cost control, and growth targets
• Define annual and quarterly revenue plans across services and platforms
• Build predictable pipelines: enterprise, mid-market, and internal MAVIP demand
• Structure pricing, retainers, licensing, and SaaS-style models

Go-To-Market & Positioning

• Define Underlay’s market positioning (AI-native, platform-led, GTM-aligned)
• Package offerings into clear solutions, not ad-hoc projects
• Work with MAVIP GTM engines (Frontlyn, Veritm, The Catalyst, Riveoo) for demand generation
• Lead pitches, proposals, and strategic client conversations

Client & Partnership Leadership

• Act as senior business face of Underlay for key clients and partners
• Build long-term enterprise relationships, not transactional projects
• Identify and close strategic alliances (cloud, AI, data, security partners)
• Ensure strong client satisfaction, renewals, and expansion

Product & Platform Collaboration

• Partner with the Technology Head / CTO on:
• Platform roadmap and prioritization
• Product-market fit decisions
• Build vs buy vs partner strategy
• Ensure all tech development aligns to commercial outcomes, not vanity builds
• Drive platformization of repeatable client use cases

Team & Org Building

• Build and scale business, pre-sales, and solution consulting teams
• Define roles, KPIs, and performance metrics
• Mentor high-potential leaders within Underlay
• Create a culture of ownership, accountability, and execution excellence

Strategic & Founder Collaboration

• Work closely with Founder & Group Leadership on:
• Long-term Underlay vision
• ESOP value creation
• New IP incubation and spin-offs
• Represent Underlay in group-level strategic discussions

Ideal Candidate Profile

Experience

• 10–15 years experience in:
• Technology services, platforms, SaaS, or digital solutions
• Building or scaling a tech business or vertical
• Prior P&L ownership required (non-negotiable)
• Exposure to AI, platforms, data, cloud, or enterprise tech ecosystems
• Experience working with founders or leadership teams in growth phases

Skills & Mindset

• Strong commercial acumen with tech depth
• Ability to translate technology into business value
• Structured thinker with execution bias
• Comfortable with ambiguity and building from zero to scale
• High ownership mindset; ESOP-oriented thinking

Compensation & Upside

• Competitive Fixed Salary (aligned to senior leadership role)
• Equity/Profit Participation linked to Revenue growth, Platform success, Long-term enterprise value creation
• Clear growth path to Group-level leadership role

Why This Role Matters

This role is not about managing an existing business. It is about building the technology backbone of the future.

If you want to:

• Build AI-native platforms
• Own outcomes, not just execution
• Create long-term enterprise value

Underlay is where that happens.