Business Development Manager

About HomeLane

• HomeLane is a leading home interiors brand delivering personalized and hassle-free design solutions to homeowners.
• The company partners with franchise owners (FOFO model) to expand market reach and improve customer engagement through localized experience centers.

Role Overview

• The Business Development Manager – FOFO will drive growth by generating high-quality leads, building strong on-ground partnerships, and supporting franchise (FOFO) operations.
• Responsible for expanding HomeLane’s market presence in assigned territories.
• A field-intensive role suited for professionals who enjoy relationship building, exploring new opportunities, and achieving aggressive business targets.

Key Responsibilities

Lead Generation & Field Outreach

• Visit residential communities, builders, architects, and channel partners to generate high-intent leads.
• Conduct field activations, local marketing events, and promotional activities.
• Build strong relationships with RWAs, property managers, and real estate networks for continuous lead flow.
• Achieve monthly lead-generation targets through offline channels.

Business Development & FOFO Support

• Collaborate closely with FOFO franchise owners to achieve business targets and plan local area strategies.
• Identify and build partnerships that drive walk-ins to franchise experience centers.
• Track competitor activities, market trends, and insights to support franchise growth.

Sales Collaboration

• Coordinate with design and sales teams for smooth lead handover and conversion.
• Follow up on leads to ensure appointments and studio visits.
• Support customer engagement initiatives at the studio when required.

Reporting & Compliance

• Maintain daily, weekly, and monthly trackers for outreach activities and performance.
• Ensure brand guidelines are followed during marketing and promotional activities.
• Provide performance updates and territory growth plans to the regional manager.

Key Skills Required

• Strong experience in field sales and lead generation. (Minimum 5 years in the Modular Industry, 8 years expected)
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work independently in a target-driven environment.
• Strong local market knowledge and networking ability.
• Willingness for extensive field travel.

Basic Pay - Fixed at ₹48,000 with yearly increment of 10%

Incentive: 1.5% up to ₹25 lakh → 2.5% above (uncapped)

Performance Bonus: ₹10,000 (7 projects) / ₹15,000 (10)

Team Pool: 0.25% of branch revenue (if > ₹50 Lakh)

Realistic: ₹1,00,000+/month

Drop Your CV at [email protected]

Ar.Arunabh Sharma

Franchise Partner

HOMELANE

Singh More Branch, Ranchi.