Business Development Executive- Rooftop Solar Projects - C&I

Role Summary:

The Business Development Executive is responsible for generating revenue for Artha Energy Resources LLP by sourcing qualified leads and converting them into successful contracts within the Solar Rooftop (C&I) segment.

Key Responsibilities:

• Source accurate contact details of decision-makers (Purchase, Sustainability, Maintenance, and C-level executives) from industries such as FMCG, Automobile, Industrial Products, Polymers, Agriculture, Pharma, Warehousing, and Data Centers.
• Use online sources (Lusha, LinkedIn,, Google), offline networks, company database, and CRM .
• Maintain and update internal databases in the prescribed format.
• Cold-call and follow up with prospective customers to collect data for savings sheet preparation.
• Conduct structured research on target clients, prepare ROI analysis, and create budgetary proposals.
• Lead client meetings to:
• Understand electricity consumption patterns and capex willingness.
• Position Artha Energy Resources as the preferred partner.
• Generate requirements for industrial-scale solar projects.
• Prepare customized presentations aligned to client requirements.
• Coordinate with operations to deliver techno-commercial proposals.
• Negotiate and close deals on a win-win basis.
• Ensure profitability index is maintained as per management guidelines.
• Draft professional emails to document discussions with clients.
• Act as a bridge between client and internal operations team from contract signing to project completion.
• Number of client meetings per week and month.
• Number of leads converted per month.
• Monthly revenue generated.

Qualification:

• Graduate in Engineering/Commerce/Management; MBA preferred.
• 1–3 years of experience in Business Development / Sales (preferably in Solar, Renewable Energy, or C&I sectors).
• Strong research, communication, and negotiation skills.
• Proficiency in MS Office, CRM tools (preferably Pipedrive), and online lead-generation platforms.
• Ability to work in a fast-paced environment with revenue accountability.