Business Development Executive

Job Title: Sales Executive – Digital Marketing Agency

Experience: 3–7 Years

Location: Chennai, Mumbai, Delhi and Bangalore

Industry: Digital Marketing / IT Services

CTC: 4 - 6 LPA

Company: Proeze

About the Role

We are looking for a results-driven Sales Professional experienced in selling Digital Marketing Services such as SEO, Social Media Marketing, Paid Ads, Website Development, Branding, Content Services, and Performance Marketing.

The ideal candidate understands digital marketing terminologies, client requirements, and how to pitch value-based solutions. The role requires strong communication, lead generation skills, and the ability to close high-quality clients for the agency.

Key Responsibilities

1. Lead Generation & Prospecting

Identify and qualify potential clients across industries (B2B + B2C).

Generate leads through LinkedIn outreach, cold calling, email marketing, networking, and referrals.

Build and maintain a steady pipeline of prospects for digital services.

2. Understanding Client Needs

Conduct requirement discussions to understand clients' marketing challenges.

Recommend appropriate digital marketing solutions based on objectives.

Prepare digital audits, recommendations, and proposal structures.

3. Sales Pitches & Presentations

Conduct capability presentations and solution walkthroughs.

Clearly explain offerings like SEO, SMM, Paid Campaigns, Website Development, and Branding.

Present case studies, success stories, and past work to prospects.

4. Proposal, Negotiation & Closure

Prepare proposals, pricing, and service-level documentation.

Handle objections, negotiate pricing, and close deals.

Achieve monthly and quarterly revenue targets for the agency.

5. Client Relationship Management

Maintain strong, long-term relationships with closed clients.

Ensure proper handover to the delivery team and track onboarding smoothly.

6. Coordination & Reporting

Work closely with the marketing and operations teams.

Update CRM daily with pipeline progress and follow-ups.

Provide weekly and monthly sales performance reports.

Required Skills & Qualifications

3–7 years of sales experience in a digital marketing agency (preferred).

Strong understanding of digital marketing services and terminology.

Excellent communication and presentation skills.

Proven track record in closing SEO, SMM, PPC, and website development clients.

Experience using CRM tools (Zoho, HubSpot, etc.).

Strong negotiation, follow-up, and client handling abilities.