Brand Strategy Manager

Location: Gurugram (Onsite)

Type: Full-Time

Experience: 2–4 Years

About KSHM

We're a roots-driven lifestyle brand blending Indian spirit with modern everyday living. Focused on comfort, movement, and thoughtful design, we create pieces that flow seamlessly from yoga to work.

Loved by 2L+ customers and a growing 97.8K+ Instagram community, we're building a brand that evolves with the people who wear it.

Role Overview

We're looking for a Brand Strategy Manager who can bring clarity, structure, and taste to everything we put out.This role goes beyond execution.

You'll work closely with the founders to define the brand's voice, visual language, campaigns, and storytelling while staying deeply aware of cultural, national, and global shifts.

Key Responsibilities

• Own and evolve KSHM's brand identity across all channels. 
• Lead the brand's visual and communication language. 
• Develop a distinctive aesthetic for content with a minimal, high-intent approach. 
• Plan and drive consistent storytelling across platforms. 
• Own the content calendar and ensure timely execution. 
• Conceptualize and lead campaigns, launches, and brand initiatives. 
• Translate products, philosophy, and culture into compelling narratives. 
• Track Indian and global cultural shifts and convert insights into original brand ideas. 
• Collaborate closely with marketing, creative, and media teams. 
• Manage and mentor designers, content creators, and creative collaborators. 
• Ensure every piece of communication aligns with business goals and brand positioning. 
• Write and review campaign copy, scripts, captions, and brand messaging. 
• Balance aesthetics with meaning, strategy, and originality. 

What We're Looking For

• 2–4 years of experience in Brand, Creative, Content, or Marketing roles. 
• Exceptional sense of aesthetics, storytelling, and brand building. 
• Strong copywriting and communication skills. 
• Deep understanding of social media, digital content, and evolving formats. 
• Awareness of Indian and global cultural trends. 
• Ability to differentiate between trends and timeless brand thinking. 
• Experience managing creative projects and cross-functional teams. 
• Strategic thinker with strong execution capabilities. 
• Highly organized and comfortable managing multiple priorities. 
• Thrives in a fast-paced, entrepreneurial environment. 

This Role May Not Be for You If

• You rely heavily on references instead of original thinking. 
• You prioritize volume over thoughtful, high-quality work. 
• You need constant direction or validation. 
• You prefer rigid processes over experimentation and ownership. 

Why Join KSHM?

• Work directly with the founders on brand strategy and execution. 
• Shape the identity of one of India's emerging lifestyle brands. 
• Own meaningful projects with visible business impact. 
• Be part of a fast-moving, collaborative, and creatively ambitious team. 
• Freedom to experiment with purpose, not just trends. 

Important

• Working from our Gurugram office (Onsite). 
• Using your personal laptop (BYOD). 
• Working a 5.5-day workweek (2nd & 4th Saturdays off). 

Apply

If this sounds like the opportunity you've been waiting for:

 Email: [email protected]

 Instagram: @kshm.earth

 Website: shopkshm.com