Brand Strategist

Brand Strategist Job Title: Brand Strategist

Location: Indiranagar, Bangalore

Job Type: Full-time, On-site

Experience Level: 5-7 years

About the Role

We are looking for a strategic and creative Brand Strategist to grow our brand’s presence in the market. You will be responsible for brand positioning, guiding creative expression and generating audience insights. This role requires a blend of market analysis, storytelling, and cross-functional collaboration.

Key Responsibilities

• Ensure accurate brand positioning and brand consistency. 
• Lead market, competitive, and audience research to uncover meaningful insights.
• Lead campaign strategy and creative direction.
• Create impactful core messaging frameworks.
• Collaborate with the creative team to deliver high-impact campaigns.. 
• Monitor brand performance through relevant metrics.
• Advise leadership on brand architecture, brand strategy, and naming when needed.

Qualifications

• 5-7 years of experience in brand strategy or marketing strategy - preferably with consumer brands.
• Strong understanding of brand frameworks, messaging, and audience segmentation.
• Excellent storytelling, communication, and presentation skills.
• Experience working with cross-functional stakeholders and agency partners.

Nice to Have:

• Experience in consumer tech, D2C, lifestyle, or digital-first brands.
• Background in marketing research, psychology, or communications.

Key Skills

• Strategic Thinking
• Market & Consumer Research
• Positioning & Messaging 
• Competitive Analysis
• Storytelling & Presentation
• Creative Collaboration