Brand Marketing Manager

About LT

LT is building a premium interior consumer brand focused on thoughtful design and exceptional customer experience. We’re looking for a brand marketer who understands how people discover, evaluate, and purchase home and interior products—and can build a brand customers remember.

What You’ll Own

• Build and execute LT’s brand marketing strategy.
• Increase brand awareness through organic and paid brand initiatives.
• Plan seasonal launches, campaigns, and product storytelling.
• Develop positioning, messaging, and brand guidelines.
• Manage content across social media, website, email, and community.
• Build partnerships with interior designers, architects, creators, and lifestyle influencers.
• Own PR, media opportunities, and brand collaborations.
• Work closely with creative to produce high-quality visual campaigns.
• Measure brand health, share of voice, organic growth, and campaign performance.
• Research customer behavior and market trends to identify growth opportunities.

Ideal Background

• 4–8 years of brand marketing experience.
• Experience in interior design, furniture, home décor, architecture, lifestyle, luxury consumer goods, or premium D2C brands.
• Strong understanding of premium consumer buying behavior.
• Experience managing creators, influencers, and brand partnerships.
• Strong copywriting and storytelling skills.
• Comfortable working with performance, creative, and product teams.
• Data-driven while maintaining a strong creative instinct.

Nice to Have

• Experience with premium interior or furniture brands.
• Existing relationships with architects, interior designers, design publications, or lifestyle creators.
• Experience launching new consumer brands.
• Familiarity with Shopify and consumer analytics.

Success in the First 90 Days

• Establish a clear brand positioning and messaging framework.
• Launch two to three high-impact brand campaigns.
• Build an influencer and interior designer partnership program.
• Improve organic social engagement and branded search demand.
• Create a repeatable content and campaign calendar.
• Develop a measurable brand dashboard tracking awareness, engagement, and demand generation.

What We’re Looking For

We’re looking for someone who understands that great brands aren’t built through ads alone. They know how to combine storytelling, community, creators, PR, partnerships, and customer experience to create lasting brand affinity and demand.