Brand Manager

Job description:

Job Title: Brand Manager (Client Delivery & Growth)Role Summary

The Brand Manager owns end-to-end delivery, client experience, and outcomes for a defined set of clients (typically 10-12 accounts) within a pod. They act as a mini-CEO for their pod - responsible for strategy, coordination, quality, timelines, and retention.

This is not a coordination-only role. It is an ownership role with real accountability.

Key Responsibilities

1. Client Ownership & Communication

• Be the single point of contact for assigned clients
• Lead monthly and weekly client calls
• Understand client business goals, inventory, and pressure points
• Translate business goals into clear execution plans
• Manage expectations, timelines, and scope
• Handle escalations proactively and transparently

2. Strategy & Planning

• Own the monthly plan for each client
• Align social, performance, creatives, and SEO into one cohesive approach
• Review performance insights and guide next actions
• Work closely with performance marketers on funnel direction
• Ensure creatives and content align with performance data

3. Pod Execution Management

• Manage a pod consisting of:
• Social Media Managers
• Performance Marketer
• Video Editor
• SEO
• Allocate work clearly and avoid overlaps
• Ensure on-time delivery of all agreed outputs
• Maintain quality benchmarks across content, ads, and communication

4. Centralized Team Coordination

• Raise clear requirements for:
• Designers
• SEO
• Web/LP
• Shoots
• Automation
• Plan centralized hours in advance
• Ensure centralized deliverables integrate smoothly with pod output

5. Performance Oversight (Not Execution)

• Understand performance metrics:
• CPL, ROAS, CTR, conversion rate
• Question, review, and guide performance strategy
• Escalate issues early
• Ensure performance reporting is accurate and timely

(Brand Manager is not required to run ads, but must understand them deeply.)

6. Quality Control & Accountability

• Final responsibility for:
• Calendars
• Creatives
• Ads messaging
• Reports
• Ensure zero surprises for the client
• Track SLA adherence and pod KPIs

7. Team Leadership & Culture

• Act as a calm, dependable leader
• Set standards for ownership and discipline
• Give clear feedback to pod members
• Flag underperformance early
• Maintain pod morale and accountability

8. Commercial Responsibility

• Own retention for assigned clients
• Identify upsell and cross-sell opportunities
• Protect agency margins by controlling scope creep
• Understand pod capacity and hour limits

Key Metrics of Success (KPIs)

• Client retention rate
• Client satisfaction score
• On-time delivery %
• Performance stability/improvement
• Zero unplanned escalations
• Quality and clarity of client communication

Required Skills & Experience

• 4–7 years in digital marketing / agency environment
• Experience managing multiple clients simultaneously
• Strong understanding of:
• Performance marketing fundamentals
• Social media execution
• Creative workflows
• Excellent communication (verbal & written)
• Strong planning and prioritization skills
• Calm under pressure
• Data-literate and decision-oriented

What This Role Is NOT

• Not a pure account coordinator
• Not a task tracker
• Not a performance-only role
• Not a creative-only role

This role is about ownership and outcomes.

Reporting Structure

• Reports to: Founder / Operations Lead
• Leads: Pod team members
• Works closely with: Centralized specialists

Career Progression

• Senior Pod Manager
• Group Account Manager (multiple pods)
• Delivery Head / Business Head

Internal Expectation Statement

“A Brand Manager does not wait for instructions. They take responsibility, anticipate issues, and ensure results.”

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Leave encashment
• Provident Fund