Digital Marketing Executive

Job Description

Digital Marketing Executive

📍 Location: Ahmedabad

🏢 Company: Global Colliance

About Us:

Global Colliance is a leading study abroad and career consulting organization helping students connect with top global universities and achieve their international education dreams. We are looking for a passionate and strategic Senior Digital Marketing Executive / Manager to lead our online presence and performance across multiple platforms.

______________

Key Responsibilities:

1️⃣ Strategy & Planning

• Develop and execute digital marketing strategies aligned with overall business goals.

• Plan and implement campaigns across all digital channels to increase brand visibility and lead generation.

• Analyze trends and insights to optimize performance and ROI.

2️⃣ SEO & Website Coordination

• Coordinate with the SEO team to improve website rankings and organic traffic.

• Ensure all website content and landing pages are optimized for SEO and conversion.

• Track keyword performance, backlinks, and technical SEO improvements.

3️⃣ Social Media Management

• Build and manage the brand presence on Instagram, LinkedIn, YouTube, Facebook, Snapchat, and X (Twitter).

• Create engaging content strategies to boost follower engagement and brand recall.

• Plan monthly social calendars and analyze social performance reports.

4️⃣ Paid Campaigns (Meta & Google Ads)

• Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns for lead generation.

• Manage ad budgets, targeting, A/B testing, and performance tracking.

• Continuously monitor campaign KPIs like CPC, CPL, CTR, and conversion rate for improvement.

5️⃣ Analytics & Reporting

• Prepare and present monthly performance reports with actionable insights.

• Use tools like Google Analytics, Meta Business Suite, Google Ads Manager, and Search Console to monitor digital health.

______________

Requirements:

• Bachelor’s degree in marketing, Digital Media, or related field.

• 0–2 years of proven experience in digital marketing, paid ads, and SEO coordination.

• Strong knowledge of Google Ads, Meta Ads, SEO tools (Ahrefs, SEMrush, etc.), and social media analytics.

• Creative mindset with strong analytical and communication skills.

• Ability to manage multiple platforms and meet deadlines in a fast-paced environment.