Brand Manager

1. Brand Strategy & Positioning Define, evolve, and guard Innovatiview's brand positioning — translating leadership vision into clear narratives and ensuring consistent messaging across every channel.

2. Creative & Content Strategy Lead creative direction and content strategy across all formats and platforms — original ideas, not borrowed trends.

3. Collateral, PPT & Brochures Build and maintain high-quality sales and marketing collateral — presentations, brochures, case studies, and brand materials that actually get used in client conversations.

4. PR & Communications Work with PR agencies and internal stakeholders to drive media visibility, corporate narratives, and reputation-building — oral and written communication must be exceptional.

5. B2B / B2G Events Plan and execute brand presence at industry events, government forums, and trade shows — owning the narrative before, during, and after.

6. Influencer & Partner Marketing Identify and activate relevant influencer and partnership opportunities that build credibility with Innovatiview's institutional and enterprise audience.

7. Digital Marketing Own SEO, paid campaigns, and digital performance — ensuring the brand is visible, searchable, and converting in the right places.

8. Merchandising Own branded merchandise strategy — ensuring quality, relevance, and alignment with overall brand positioning.

9. Marketing Operations Design and run the systems — content calendars, campaign workflows, approval processes, and delivery frameworks — that make the marketing function predictable and scalable. AI proficiency to automate where possible is a must.

10. Team Management Lead and elevate the content, design, and video team — setting clear briefs, quality benchmarks, and feedback loops. Lift the team from task execution to strategic output.

11. Sales & Business Alignment Work closely with Sales and Business Development to ensure the brand drives revenue, not just visibility. Participate in pitches and client conversations where relevant.

12. Performance & Reporting Define and track the right KPIs — brand consistency, campaign delivery, collateral adoption, and growth initiatives — reported in business language to leadership.

What You Must Have

• 10+ years in brand management, marketing, or integrated communications — B2B or B2G experience preferred
• Proven track record of managing teams and elevating output quality
• Strong digital fluency — paid campaigns, analytics
• Exceptional written and oral communication skills
• Hands-on experience with collateral, PPTs, and sales-facing brand materials
• Exposure to PR, events, and influencer marketing
• AI-proficient — comfortable automating tasks and building scalable processes
• A commercial mindset — always asking what will move the needle