Brand Building & Marketing Lead

Job Title: Brand Building & Marketing Lead

Location: Hyderabad, India

Relevant Experience: 5+ Years

About the Role

We are looking for a dynamic and creative Brand Building & Marketing professional to drive brand awareness, positioning, and growth for an IT Infrastructure System Integration company. The ideal candidate will have hands-on experience in developing and executing marketing strategies across digital, offline, and outdoor channels, with a strong focus on B2B marketing and lead generation.

Key Responsibilities

• Develop and execute comprehensive brand strategies to enhance visibility and positioning in the IT Infrastructure/System Integration space
• Plan and manage integrated marketing campaigns (digital, social media, outdoor, events, and offline channels)
• Drive and manage outdoor marketing initiatives including hoardings, transit media, print ads, and local branding activities
• Identify high-impact locations and optimize OOH (Out-of-Home) campaigns for maximum visibility and ROI
• Lead content strategy including website, case studies, whitepapers, blogs, and marketing collateral
• Conduct market research and competitor analysis within the IT infrastructure domain
• Manage digital marketing initiatives including SEO, SEM, email campaigns, LinkedIn marketing, and paid ads
• Collaborate with sales and pre-sales teams to generate qualified leads and support business growth
• Monitor and analyze campaign performance metrics across digital and offline channels
• Build and maintain relationships with agencies, vendors, media partners, and outdoor advertising agencies
• Drive lead generation, customer acquisition, and retention strategies in a B2B environment
• Support branding for events, exhibitions, and partner programs.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred)
• 5+ years of experience in brand building and marketing (preferably in IT/technology industry)
• Experience in outdoor marketing / OOH campaigns execution and vendor management
• Strong understanding of B2B and digital marketing strategies
• Proven experience in lead generation and campaign management
• Excellent communication, storytelling, and presentation skills
• Analytical mindset with ability to measure ROI across channels
• Familiarity with IT Infrastructure concepts is an added advantage
• Proficiency in tools like Google Analytics, CRM tools, and marketing platforms.

Preferred Qualifications

• Experience in System Integrator / IT Infrastructure / Technology services companies
• Knowledge of OEM and partner marketing
• Exposure to LinkedIn and performance marketing
• Experience managing outdoor media planning and execution

Key Competencies

• Strategic thinking
• Creativity & innovation
• Execution excellence
• Vendor & stakeholder management
• Result-oriented mindset

[email protected]