B2B Sales & CRM Executive

Company Description The Tickle Toe is a growing children’s furniture and lifestyle brand that designs thoughtfully made products for modern Indian homes. Founded in 2013, the brand focuses on creating safe, functional and beautiful products for children — including kids’ furniture, storage solutions, play tents, organisers and learning-friendly home essentials.

Our products are designed to make childhood more joyful and parenting easier. We work with a strong focus on safety, durability, smart design, quality and everyday functionality. As a Made in India brand, we are expanding across online platforms, marketplaces, retail partnerships, institutional orders and B2B distribution.

We are a fast-growing team looking for responsible, energetic and creative people who are willing to learn, take ownership and grow with the brand.

We are an energetic and organised B2B Sales & CRM Executive to help us grow our dealer, distributor, vendor and institutional customer network. The person will be responsible for lead follow-ups, customer visits, order coordination, payment follow-up and ensuring smooth delivery of orders from start to finish.

• Connect with new B2B leads such as distributors, retailers, vendors, schools, play areas, institutions and bulk buyers.
• Follow up with interested customers through calls, WhatsApp, email and meetings.
• Visit prospective B2B customers for product presentation, order discussion and relationship building.
• Share catalogues, price lists, product details and offers with customers.
• Maintain customer data, order status and follow-up records in CRM/Excel/Google Sheets.
• Coordinate internally for order confirmation, stock availability, packaging and dispatch.
• Follow up for payments and ensure payment confirmation before delivery, wherever applicable.
• Track deliveries and update customers until the order is completed.
• Handle repeat order follow-ups and maintain long-term customer relationships.
• Share daily/weekly sales updates with the management team.

• Good communication skills in Hindi and English.
• Comfortable with calls, WhatsApp follow-ups and field visits.
• Basic knowledge of Excel/Google Sheets.
• Organised, responsible and good with follow-ups.
• Sales-oriented mindset with willingness to learn.
• Presentable and comfortable meeting business customers.

• Prior internship or experience in sales, customer handling, retail, e-commerce, furniture, toys, kids’ products or FMCG.
• Basic understanding of CRM tools.