Associate Manager – Performance Marketing

Job Title: Associate Manager – Performance Marketing

Job Summary

Xylem Learning is looking for an Associate Manager – Performance Marketing to lead high impact performance marketing campaigns across paid platforms and drive measurable business

growth. This role requires a hands-on leader who can manage large budgets, optimize ROI, and

work closely with cross-functional teams to scale performance.

Key Responsibilities

● Plan, execute, and optimize performance marketing campaigns across Google Ads

(including YouTube), Meta Ads (Facebook & Instagram) and other paid platforms such

as Snapchat

● Own and scale UAC (Universal App Campaigns) with a focus on in-app events and ROI

● Manage and optimize monthly media budgets exceeding ₹50 Lakhs, ensuring efficient

spend and strong ROAS

● Set up, manage, and troubleshoot conversion tracking across platforms using Google

Tag Manager, pixels, and analytics tools

● Track key performance metrics and perform ROI calculations to drive continuous

optimization

● Coordinate closely with Business Analytics, Design, Media, and Category teams to align

campaign strategy and execution

● Work with CRM teams to improve funnel efficiency, lead quality, and lifecycle

performance

● Lead, guide, and support team members to ensure best practices and consistent

performance

● Prepare regular performance reports and share actionable insights with stakeholders

Requirements

● 4–6 years of experience in performance marketing / PPC campaign management

● Strong hands-on experience with Google Ads, YouTube, Facebook & Instagram Ads

(Snapchat experience is a plus)

● Proven experience managing and optimizing UAC campaigns

● Experience handling large-scale budgets (₹50L+ per month)

● Strong understanding of conversion tracking, attribution, and analytics

● Hands-on experience with Google Tag Manager

● Experience working with CRM platforms

● Strong analytical skills with the ability to evaluate and optimize ROI

● Good communication skills and team management capability

Preferred Qualities

● Data-driven and performance-focused mindset

● Strong ownership and accountability for campaign outcomes

● Ability to work effectively in a fast-paced, high-growth environment

● Proactive problem-solver with a continuous learning attitude

● Strong collaboration skills and cross-functional working ability