Associate Director - Marketing

Company Description

Congruence Holdings started in 2009 and a forward-thinking consumer technology group that combines a complete one-stop solution for gadgets from retail and repairs to B2B. As the parent company of GoGizmo, GoFix, and SARF, we cover the full lifecycle of gadgets, offering customers everything they need under one roof. With a growing footprint across Chennai’s urban landscape, we’re simplifying how people buy, service, and upgrade their devices. Whether it’s purchasing the latest smartphone, repairing a broken device, or giving old electronics a second life, Congruence Holdings ensures quality, convenience, and trust at every step.

Role Description

We are looking for an execution-led marketing leader to act as the second-in-command in the marketing function. This role owns planning, coordination, and execution across teams and channels, with full responsibility for large-scale marketing budgets and outcomes. The AD – Marketing will manage cross-functional marketing teams and work closely with business, sales, and operations leaders to translate growth targets into executable marketing plans — and ensure disciplined delivery at scale. 

Qualifications

Marketing Strategy, Execution & Scale:

• Translate business and sales targets into integrated marketing plans
• Own execution across brand, performance, ATL/BTL, social, influencer, and content marketing
• Drive alignment between creative, media, offline, and store-level execution

Budget Ownership & ROI Accountability:

• Own and manage monthly marketing budgets of ₹50 lakhs or more
• Allocate budgets across channels based on business priorities
• Track spends, efficiency, and ROI across campaigns
• Optimize investments based on performance, impact, and learning
• Maintain financial discipline while scaling execution

Team Leadership & Delivery:

• Lead and manage in-house teams across:
• Creative (design, video, content) o Performance marketing
• ATL / BTL offline marketing o Social media and influencer marketing
• Set clear goals, priorities, and delivery standards
• Ensure speed, quality, and consistency of output

Cross-Functional Leadership:

• Coordinate with sales, operations, stores, product, and customer teams
• Align marketing initiatives with revenue and store-level goals
• Act as the execution bridge between leadership vision and on-ground reality

Retail & Growth Focus:

• Build and execute retail-focused marketing strategies to drive:
• Store footfalls o Walk-ins o Conversions
• Brand visibility at local and regional levels
• Support new store launches and expansion marketing

Candidate Profile

Must-Have Experience:

• 5–7+ years of experience in senior marketing roles
• Strong experience in retail or multi-store consumer businesses
• Proven ownership of ₹50+ lakh monthly marketing budgets
• Experience managing in-house teams and multiple agencies
• Exposure to ATL, BTL, digital, and performance marketing

Core Competencies:

• Strong execution and decision-making ability
• Financial and analytical discipline
• People leadership and stakeholder management
• Comfortable operating at scale and under pressure
• Outcome-oriented mindset

Role Positioning:

• Second-in-command in the marketing team
• Reports directly to the Corporate CMO
• Owns day-to-day execution and budget governance
• High impact, high accountability role

Why This Matters:

This role ensures that significant marketing investments convert into measurable business impact. It requires someone who has already operated at scale, understands trade-offs, and can lead teams while managing large budgets responsibly.

Work Location: Chennai (On-site)