Associate Director (Marketing Analytics – E-commerce)

Who We Are:

Fareportal is a travel technology company powering a next-generation travel concierge service. Utilizing its innovative technology and company owned and operated global contact centres, Fareportal has built strong industry partnerships providing customers access to over 500 airlines, a million lodgings, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and OneTravel, Fareportal enables consumers to book-online, on mobile apps for iOS and Android, by phone, or live chat. Fareportal provides its airline partners with access to a broad customer base that books high-yielding international travel and add-on ancillaries.

FAREPORTAL HIGHLIGHTS:

• Fareportal is the number 1 privately held online travel company in flight volume.
• Fareportal partners with over 600 airlines, 1 million lodgings, and hundreds of car rental companies worldwide.
• 2019 annual sales exceeded $5 billion.
• Fareportal sees over 150 million unique visitors annually to our desktop and mobile sites.

Fareportal, with its global workforce of over 2,600 employees, is strategically positioned with 9 offices in 6 countries and headquartered in New York City.

Role Overview

We are looking for a data-driven Marketing Analyst to help scale and optimize marketing performance for our e-commerce business. The role focuses on analyzing marketing channels, customer behavior, and campaign performance to drive profitable growth.

You will play a key role in customer lifetime value (LTV) analysis, customer segmentation, and experimentation, helping the marketing and product teams make data-backed decisions to improve acquisition efficiency, retention, and overall marketing ROI.

Key Responsibilities

- Marketing Performance Analysis:

1. Analyze performance across marketing channels including Paid Search, Paid Social, Display, Affiliates, SEO, Email, and App campaigns .
2. Track and monitor key metrics such as CAC, ROAS, LTV, conversion rate, CTR, and AOV.
3. Build dashboards and reports to track daily, weekly, and monthly marketing performance .
4. Identify trends and insights to improve campaign efficiency and marketing ROI .

- Customer Lifetime Value (LTV) Analysis:

1. Develop and maintain LTV models to understand the long-term value of customers acquired through different channels.
2. Analyze LTV vs CAC across channels, campaigns, and customer cohorts o Support marketing budget allocation based on profitability and payback periods.
3. Monitor cohort performance and repeat purchase behavior.

- Customer Segmentation & Behavioral Analysis

1. Create and maintain customer segmentation frameworks based on acquisition channel, behavior, demographics, and purchase patterns.
2. Analyze high-value customer segments and identify opportunities for targeted acquisition.
3. Support marketing and CRM teams with segmentation insights for retention and lifecycle campaigns.
4. Conduct deep-dive analysis into new vs returning customers, high-value cohorts, and churn patterns.

-Experimentation & A/B Testing

1. Design, run, and analyze A/B tests and marketing experiments across campaigns, creatives, landing pages, and targeting strategies.
2. Measure experiment results and provide statistically sound insights and recommendations.
3. Work with marketing and product teams to build a structured experimentation roadmap.
4. Track and document learnings from experiments to improve future campaigns.

-Attribution & Measurement

1. Support development and analysis of multi-touch attribution models o Analyze the contribution of brand vs non-brand marketing channels o Ensure accurate tracking across analytics platforms (e.g., GA4, AppsFlyer, Amplitude, Mixpanel).

-Reporting & Business Insights

1. Build dashboards and automated reports using SQL, Excel, and BI tools o Present actionable insights to marketing, product, and leadership teams o Translate complex data into clear business recommendations.

Required Skills & Qualifications

Experience: 8-12 years of experience in marketing analytics, growth analytics, or digital analytics. Experience working with e-commerce, marketplaces, or consumer tech companies

Technical Skills: Strong SQL and Python skills for data extraction and analysis, Advanced

Excel / Google Sheets skills, Experience with BI tools (Tableau, Looker, Power BI, or Data

Studio), Familiarity with Google Analytics (GA4) or similar analytics platforms

Analytical Skills: Experience building LTV and cohort analysis models, Strong

understanding of customer segmentation techniques, Experience designing and analyzing A/B tests and marketing experiments.

Disclaimer

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Fareportal reserves the right to change the job duties, responsibilities, expectations or requirements posted here at any time at the Company’s sole discretion, with or without notice.