Assistant Sales Manager

About Us:

ITC Hotels is one of India’s foremost luxury hospitality brands, operating over 140 hotels across 90+ destinations. ITC Hotels Ltd. has an upholding commitment to sustainability, culinary excellence, and indigenous luxury. ITC Hotels’ diverse portfolio spans six distinct brands: ITC Hotels, Mementos, Storii, WelcomHotel, Fortune Hotels and WelcomHeritage, each catering to a unique segment of travellers. With world-class service and award-winning cuisine, ITC Hotels continues to set benchmarks in Indian hospitality.

Position Overview:

The Manager/Assistant Manager will be responsible for supporting the Sales function by streamlining processes, analyzing data, and ensuring operational efficiency. This is a non customer-facing role that requires strong analytical, coordination, and technology skills, along with a deep understanding of the hospitality industry and its various segments.

Role responsibilities include but are not limited to:

• Conduct onboarding and periodic training sessions for Sales teams on CRM usage, modules, and new feature updates.
• Address CRM-related queries raised by Sales team members and ensure timely resolution.
• Work closely with the CRM product development team to provide sales-related inputs for new hotel configurations and upgrades.
• Handle opportunity productivity allocation, corrections, and modifications in CRM.
• Manage the deployment and mapping of accounts in CRM.
• Generate recurring and ad-hoc CRM reports for Sales leadership and hotel teams.
• Coordinate the annual Sales team goal-setting exercise in alignment with corporate targets and hotel-level business plans.
• Manage Balanced Scorecard parameters, data inputs, and scoring for the Sales team.
• Administer budget transfers, productivity mapping, and adjustments due to new joiners, resignations, transfers, or portfolio restructuring.
• Ensure sales numbers, achievements, and productivity parameters are accurate and updated in CRM dashboards.

Education Qualification & Experience:

• 4-8 years of overall experience with an understanding of the Hospitality Industry and Hotel Business Knowledge of customer types: Corporate, Direct Guests, Travel Agents, MICE, Wedding Planners, Travel Management Companies.
• Familiarity with customer segments: Retail, Contracted, Crew, Group, etc.
• Awareness of booking sources: OTA, GDS, Call Centre, Website, Direct Channels
• Understanding of Global Distribution Systems (GDS) and its role in hotel bookings
• Basic knowledge of Revenue Management principles and pricing strategies