Assistant Manager Performance Marketing

Role Objective

To generate a consistent pipeline of qualified property leads, strengthen brand authority, and improve conversion through content, performance marketing, and funnel optimisation.

Role Type

Performance-oriented digital marketer responsible for lead generation, campaign performance, and funnel outcomes.

Key Responsibilities

• Plan and execute Meta and Google ad campaigns.
• Optimise campaigns to reduce cost per qualified lead.
• Develop and maintain a monthly content calendar.
• Design creatives and publish social media content.
• Manage lead flow into CRM and coordinate with the sales team.
• Set up and manage retargeting campaigns.
• Update website content and landing pages via CMS.
• Respond to social media enquiries and comments.

KPIs

• Leads generated per month.
• Cost per qualified lead.
• Site visits generated.
• Lead to visit conversion ratio.
• Campaign performance metrics (CTR, CPL).
• Content publishing consistency.

Skill Requirements

• 2–4 years of experience in digital marketing.
• 2-4 years of experience in lead generation.
• Strong knowledge of Meta Ads.
• Working knowledge of Google Ads.
• Proficiency in Canva or similar tools.
• Understanding of marketing funnels and analytics.
• Strong execution and analytical mindset.

Personality Fit

• Ownership mindset.
• Data-driven decision making.
• Ability to work independently.
• Comfortable with feedback and iteration.

Compensation

Fixed salary aligned with industry standards for similar roles, with performance-based incentives as per company policy.

First 30 Days Deliverables

• Campaign audit and optimisation plan.
• Content calendar creation.
• Launch or restructure paid campaigns.
• Retargeting setup.
• Weekly performance reporting dashboard.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Experience:

• Lead generation: 2 years (Required)
• Digital marketing: 3 years (Required)

Work Location: In person