Assistant Manager – Digital Marketing (BFSI ONLY)
Actively Reviewing the ApplicationsAsian Hires
Job Description
REPORTING RELATIONSHIP
POSITION REPORTS TO: CHIEF BUSINESS OFFICER (CBO) – DIRECT AND DIGITAL
DEPARTMENT: SALES
POSITION LOCATION: HYDERABAD
POSITION SUMMARY
• Plan and execute performance campaigns on Whatsapp, SMS, Google RCS including
keyword research, ad copywriting, and A/B testing.
• Also, explore Google Ads and Meta (Facebook/Instagram) for business loan leads, brand
awareness marketing
• Experience in content generation using Generative AI and Media assets
• Manage ValueFirst or equivalent platform for SMS/Whatsapp automation for lead
nurturing in compliance with TRAI/RBI rules, and personalized/Customized follow-ups to
boost conversions.
• Analyze performance and optimize for metrics like CPL, ROAS, and track pixel events for
loan applications.
• Create content for social media, landing pages, and emails highlighting loan benefits like
low rates and quick disbursal.
• Achieve Monthly lead targets (e.g., 5000+ qualified leads), and report to HEAD of DIGITAL
MARKETING.
EDUCATINAL QUALIFICATION, KNOWLEDGE, SKILLS AND ABILITIES
Required Qualifications:
• 3-5 years’ experience; proven expertise managing ₹5-10L monthly ad
budgets.
• Certifications: Google Ads, Meta Blueprint; hands-on with Value First or similar OTP/CRM
tools.
Essential Skills:
• Proficiency in Meta Ads Manager, Google Ads (Search/Display), and Value First for bulk
messaging.
• Strong analytical skills for campaign optimization; knowledge of financial regulations and
SEO basics.
Excellent English/Hindi communication; creative for ad creatives targeting Indian businesses
Required Skills
Quick Tip
Customize your resume and cover letter to highlight relevant skills for this position to increase your chances of getting hired.
Related Similar Jobs
View All
Survey Drafter II
Topographic, Co.
Program Associate
Altera Institute
Head of Payment Processing GSCs
HSBC
Head of Sales
WEIGHTRACK INDIA PVT. LTD
Guest outreach executive
NationPress
Quick Apply
Upload your resume to apply for this position