Area Sales Manager - Noida

Actively Reviewing the Applications

Aditya Birla Capital

India, Uttar Pradesh Full-Time On-site

Posted 1 day ago • Apply by May 26, 2026

Job Description

Job Purpose

The Area Sales Manager (Business Loans) drives sourcing and disbursement of SME and business loan products through Sales Managers and their referral partner networks in the assigned area. The role focuses on expanding the business loan portfolio, accelerating disbursements, and ensuring strong partner activation while maintaining portfolio quality and compliance.

Role Dimensions

Team span: 7–10 Sales Managers
Geography: Noida and adjoining markets
Products: Business Loans, LAP, Working Capital, Commercial Lending
Channels: Referral partners, DSAs, connectors, open market
Key metrics: Partner activation, sourcing, disbursement, portfolio quality, NPAs

Key Responsibilities

Lead and manage Sales Managers to achieve sourcing and disbursement targets
Drive onboarding, activation, and productivity of referral partners/DSAs
Develop area sales plans based on market potential and competition
Build SME customer relationships and local market presence
Monitor funnel, disbursement, and portfolio quality metrics
Coordinate with credit and operations for smooth processing and TAT
Track performance and drive corrective actions to meet targets
Support cross-sell of ABC lending solutions through partner ecosystem

Key Challenges

Achieving growth while maintaining credit quality and low NPAs
Competing with banks/NBFCs/fintechs on pricing and turnaround time
Ensuring consistent partner productivity and retention
Managing compliance and documentation quality in open-market sourcing
Building sustainable SME pipelines in a competitive market

Direct Report Role (Sales Manager)

Sales Managers onboard and manage referral partners and source business loan opportunities through partner and direct channels. They are responsible for partner activation, lead generation, customer acquisition, and compliant case processing to achieve sourcing and disbursement targets while maintaining portfolio quality.