Area Manager

POSITION OVERVIEW:
The Area Manager oversees 3-6 bakeries and acts as a multi-unit operational leader responsible for profitability, operational consistency, talent development, and brand standards across their region.

This role functions as a field operations strategist and hands-on coach. Area Managers balance data-driven oversight with in-store leadership, ensuring each bakery delivers strong financial performance while maintaining Insomnia’s operational excellence.

Success in this role is measured using the same performance lens as district leadership: revenue growth, labor efficiency, COGS control, EBITDA contribution, and operational scorecards.

Financial & Operational Ownership

• Analyze weekly performance scorecards and identify improvement opportunities
• Drive revenue growth, labor efficiency, and cost control initiatives
• Audit inventory, shrink, and yield performance
• Lead P&L reviews and margin improvement strategies
• Standardize best practices across all bakeries
  
  
  
  
  

Leadership & Talent Development

• Recruit, develop, and retain strong BOM and ABOM talent
• Maintain succession pipeline for future leaders
• Conduct coaching sessions, leadership training, and career development planning
• Hold bakery leadership accountable to operational standards
• Foster consistent regional culture and employee engagement
  
  
  
  
  

Multi-Unit Operations Oversight

• Conduct site audits and performance walk-throughs
• Ensure SOP execution across bakeries
• Coordinate scheduling frameworks and coverage planning
• Oversee equipment, maintenance, and capital priorities
• Support new bakery openings and operational rollouts
  
  
  
  
  

Cross-Functional Collaboration

• Partner with corporate teams (Finance, HR, Supply Chain, IT)
• Provide field insight into operational programs
• Support technology and systems rollouts
• Communicate regional performance trends upward
  
  
  
  
  

Crisis & Coverage Leadership

• Step into bakery leadership during emergencies
• Lead root-cause problem solving during operational disruptions
• Develop contingency plans for peak periods
  
  
  
  
  

What Success Looks Like

• All bakeries consistently meet or exceed performance targets
• Strong revenue and margin growth across region
• Labor and COGS variances trending downward
• High retention and development of future leaders
• Clean operational audits and strong guest experiences
• Region operates with consistency, accountability, and scalability
  
  
  
  
  

Qualifications & Experience

• 5+ years restaurant/retail operations leadership
• Strong P&L and financial acumen
• Experience coaching managers and developing leaders
• Ability to travel regionally and provide hands-on support
• Operational analytics and problem-solving mindset
• High accountability leadership style
  
  
  
  
  

SWEET POSITION PERKS

• Competitive base + performance bonus
• Comprehensive benefits package
• Leadership growth opportunities
• Regional impact and visibility
• Free cookies (obviously)
  
  
  
  
  

About us:

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward 20 years and so... many....cookies... later, our innovative bakery + delivery concept has become a cult brand known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding footprint of over 300 stores globally, an experiential, “sweet-easy” concept as the brand’s flagship in Philadelphia, Pa. (where Insomnia Cookies is headquartered), and a rapidly-growing nationwide shipping and gifting portfolio... Insomnia Cookies is revolutionizing the cookie game by truly "Imagining What’s Possible"!