AM-Marketing

Job Title Assistant Manager — Marketing

Department: Marketing

Reporting To- Chief Executive Officer / Head of Marketing

Direct Reportees- Marketing Executive(s)

Experience- 10-12 years in B2B / product marketing; min. 2 -4 years in a strategy or management role

Employment- Type Full-time

Industry- EV Charging / Clean Energy / Industrial B2B / Product Companies

About the Role

The Assistant Manager — Marketing owns the thinking behind our marketing function. While the Marketing Executive drives execution and coordination, the AM — Marketing is responsible for the strategy that determines what we do, why we do it, and how it all comes together as a coherent brand presence in the EV charging market.

This role is the bridge between business objectives and marketing output. You will work closely with the CEO on brand positioning and product launch strategy, manage the marketing budget with full accountability for ROI, and ensure every touchpoint — from a LinkedIn post to a tradeshow presence to a product launch event — is consistent, strategic, and impactful.

We are at an exciting inflection point in the EV charging market in India. The right candidate will understand how to build brand authority in a fast-evolving technical space, engage both B2B buyers (CPOs, fleet operators, real estate developers) and B2C audiences, and position our products as a credible and distinctive name in smart, connected charging.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and own the annual marketing strategy aligned with business goals — covering brand building,

demand generation, product positioning, and market education.

• Define the channel strategy: which platforms, formats, and audience segments to prioritize for B2B vs. B2C marketing of AC and DC Chargers.

• Build quarterly marketing plans with clearly defined campaigns, KPIs, and budget allocation; present to the CEO for sign-off.

• Monitor the competitive landscape — track how other EV charging brands position themselves and identify differentiation opportunities for our portfolio.

• Define the content pillar strategy: what topics, narratives, and formats will anchor our presence across digital and physical channels throughout the year.

2. Brand Consistency & Governance

• Own and maintain brand guidelines — tone of voice, visual identity, product naming conventions, and

communication standards across all touchpoints.

• Review and approve all outgoing marketing materials — digital, print, event, and PR — to ensure absolute consistency with brand guidelines.

• Work with the Marketing Executive to audit agency deliverables for strategic alignment, not just execution quality.

• Define and evolve our product communication framework: how we talk about AC Chargers vs. DC Fast

Chargers for different buyer segments.

• Ensure all customer-facing communication accurately reflects product capabilities, certifications, and

compliance credentials.

3. Budget Management

• Own the marketing budget end-to-end — planning, allocation, monthly tracking, and year-end reconciliation.

• Evaluate vendor and agency retainers; negotiate contracts and scope to ensure optimal value for spend.

• Track spend vs. plan on a monthly basis; present budget utilization and variance reports to leadership.

• Define ROI metrics for all major expenditures — events, digital campaigns, content production — and report actuals vs. targets.

• Identify and recommend reallocation of budgets based on performance data and changing priorities.

4. Content Ideation & Campaign Thinking

• Lead the ideation of new content formats, campaign concepts, and creative directions — bring fresh thinking beyond what the agency proposes.

• Develop detailed campaign briefs for the agency with clear objectives, audience insights, messaging

hierarchy, and success metrics.

• Identify topical and trending conversations in the EV, clean energy, and sustainability space that our brand can authentically and credibly participate in.

• Conceptualize signature content series — thought leadership, customer success stories, product deep dives and expert interviews — that build long-term brand equity.

• Drive creation of high-quality sales enablement materials: product brochures, pitch decks, comparison

sheets, and case studies for the sales team.

5. Product Launches

• Own the go-to-market (GTM) strategy for all new product launches — AC Charger variants, DC Fast

Charger variants, accessories, and software features.

• Develop the full launch communication plan: announcement sequencing, press release coordination, digital campaign, influencer/media outreach, and event integration.

• Coordinate closely with R&D and Sales for launch readiness — ensure all marketing assets are prepared

and approved before commercial availability.

• Define and track launch KPIs: reach, engagement, leads generated, press mentions, and initial sales

pipeline impact.

• Conduct post-launch reviews and integrate learnings into a repeatable product launch playbook.

6. Agency & Vendor Management

• Own the strategic relationship with our marketing agency — set quarterly objectives, review performance

against briefs, and drive continuous quality improvement.

• Brief, onboard, and manage specialist vendors for PR, events, digital advertising, and creative production as required.

• Conduct monthly agency review meetings; hold the agency accountable to output quality, timelines, and

strategic alignment.

• Evaluate agency performance periodically and make recommendations to leadership on continuation, scope expansion, or change.

7. Events & Industry Presence (Strategic Ownership)

• Define the annual events strategy — which events to attend, exhibit at, speak at, or sponsor; aligned with

brand building and sales pipeline objectives.

• Identify strategic speaking and thought leadership opportunities for company leadership at EV, energy, and infrastructure forums.

• Oversee the overall event experience design — not just logistics but brand story, demo experience, and

attendee journey.

• Build and nurture relationships with industry associations, trade media, and event organizers relevant to the EV charging ecosystem.

What We Are Looking For

Must Have

• 10+ years in marketing with at least 2-4 years in a strategy or managerial capacity

• Proven experience building or owning a brand's marketing strategy — not just executing one

• Demonstrated accountability for managing a marketing budget and reporting outcomes

• Hands-on GTM planning experience for product launches in a hardware or tech product company

• Strong writing capability — campaign briefs, brand guidelines, executive presentations

• Experience managing a creative or digital marketing agency relationship end-to-end

Good to Have

• B2B marketing background in hardware,industrial, or technology products

• Understanding of the EV charging ecosystem — CPOs, MSPs, fleet operators,government FAME schemes

• Working knowledge of digital marketing platforms: LinkedIn Ads, Google Ads, Meta Business

• PR and media relations experience in the tech or clean energy sector

• Prior experience working closely with a CEO or founder on brand and market positioning

Key Traits for Success in This Role

• Strategic thinker who can also roll up sleeves — this is a lean team and the AM will not always have a large support structure beneath them.

• Opinionated about brand — knows what a strong, consistent brand presence looks and feels like, and

pushes for it even when it's inconvenient.

• Data-informed — uses analytics and performance metrics to make decisions, not just instinct and aesthetics.

• Strong communicator upward and downward — can present a marketing plan to the CEO and give crisp,

directional creative briefs to the agency.

• Comfortable in a technically complex product category — eager to understand the product deeply, not just market it at a surface level.

• Commercially minded — understands that marketing exists to drive business outcomes and is accountable to pipeline and brand metrics, not just impressions.

This Role Is Not a Fit For…

• Someone from a purely digital or social media execution background without strategic marketing experience.

• Candidates who have only worked in large teams where strategy was defined above them — we need

someone who can build strategy from scratch with limited inputs.

• Anyone who requires a large team and heavy infrastructure to operate effectively — resourcefulness is

essential at this stage of the company.

• Candidates without experience managing a marketing budget or holding an agency accountable to

performance outcomes.