Job Description

Role Description Key Responsibilities Design and implement customer journeys using Adobe Journey Optimizer Build and manage event driven journeys time based campaigns and real time personalization use cases Collaborate with cross functional teams marketing data and engineering to translate business requirements into AJO workflows Utilize AEP capabilities such as RealTime Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers Work with APIs DecisioningAJOD Module and Event Forwarding for real time data ingestion and outbound integrations Design and test email templates push notifications and in app messages within AJO Implement offer decisioning and personalized content blocks using AJO Offer Library Perform unit testing UAT and AB testing within journeys to ensure optimal performance Monitor journey performance trouble shoot issues and optimize for KPIs eg engagement conversion Ensure governance and best practices around data privacy consent and compliance GDPR CCPA etc Technical Skills Strong experience with Adobe Journey Optimizer AJO Working knowledge of Adobe Experience Platform AEP especially Schemas XDM modeling Segment Builder RealTime Customer Profile RTCP Datasets and data ingestion Familiarity with Customer Journey Analytics CJA and Adobe Offer Decisioning is a plus Proficient in JavaScript JSON and RESTful API integration Good understanding of data sources batch and streaming identity stitching and audience activation Experience with Tag Management Tools Adobe Launch or Tealium is a plus Preferred Qualifications Adobe Certified Expert Adobe Journey Optimizer Adobe Experience Platform Experience with other Adobe tools like Adobe CampaignMarketoEloqua Adobe Target or Adobe Analytics is a plus Experience in industries such as Retail Telecom BFSI or Healthcare is a plus Understanding of privacy regulations GDPR CCPA and consent frameworks Skills Mandatory Skills : HTML/HTML5,JavaScript,Adobe Journey Optimizer