Ads Operation

Company Description

OctaAds Media Pvt. Ltd., based in Gurugram, is a performance-driven digital marketing agency specializing in data-driven ad solutions to optimize ROI. The company empowers brands with cutting-edge strategies, high-converting campaigns, and targeted audience insights. Known for its innovative approach and unwavering commitment to client success, OctaAds Media serves as a trusted partner to businesses aiming for digital growth. Join a team dedicated to delivering measurable results and scaling brands effectively.

Role Description

• Set up, launch, and manage digital advertising campaigns across multiple platforms (affiliate networks, ad networks, and media partners)
• Implement and validate tracking pixels (JS, iframe) and server-to-server (S2S) postbacks
• Integrate and manage tracking platforms such as Trackier, Affise, Appsflyer, Branch, Tune, etc.
• Monitor campaign performance (CTR, conversions, ROI, etc.)
• Diagnose and resolve tracking, attribution, and delivery issues
•  Work closely with internal teams (marketing, tech, product) and external partners (affiliates, networks)
• Coordinate with developers for technical integrations and issue resolution

Required Skills & Qualifications

• 2-4 years of experience in Ad Operations / Performance Marketing / Affiliate Marketing
• Strong understanding of campaign tracking, attribution models, and postbacks
• Hands-on experience with platforms like Trackier, Affise, Appsflyer, Branch, Tune, etc.
• Basic knowledge of HTML, JavaScript, and API integrations
• Proficiency in Excel/Google Sheets for reporting and analysis