Adobe Target Consultant

Position: Adobe Target Consultant

Location: Pune

Experience: 2–3 Years

Employment Type: Full-Time

At Attributics, we are looking for an Adobe Target Consultant to support enterprise personalization and experimentation initiatives. This role offers the opportunity to work on leading Martech implementations and collaborate with experienced consultants on large-scale digital transformation projects.

Role Summary

The ideal candidate should have hands-on experience with Adobe Target and a strong understanding of personalization, experimentation, and customer journey optimization. Exposure to CRM and Customer Engagement Platforms will be an added advantage.

Key Responsibilities

• Configure and optimize Adobe Target activities.
• Support the implementation of A/B Tests, Experience Targeting, and personalization campaigns.
• Assist in audience segmentation and campaign configuration.
• Collaborate with marketing, analytics, product, and development teams.
• Monitor campaign performance and contribute to optimization initiatives.
• Support Adobe Target integrations with Adobe Experience Cloud and other Martech platforms.

Required Skills

• 2–3 years of hands-on experience with Adobe Target.
• Understanding of A/B testing, personalization, and digital optimization.
• Basic knowledge of JavaScript, HTML, CSS, and REST APIs.
• Exposure to Adobe Launch (Adobe Experience Platform Tags) or Adobe Experience Cloud is preferred.
• Familiarity with CRM and Customer Engagement Platforms such as MoEngage, CleverTap.
• Strong communication, analytical, and problem-solving skills.