Adobe Marketo

Adobe Marketo

Greetings from TCS!!!

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Position: Adobe Marketo

Experience: 6 to 12 years

Location: Trivandrum

JOB DESCRIPTION

A Marketo Technical Lead is a senior technical role focused on designing, building, and leading Marketo-based marketing technology solutions. This position blends deep platform expertise with strategic leadership, ensuring that Marketo environments are scalable, secure, and aligned with business goals.

Role Overview

The Marketo Technical Lead works across the full marketing technology lifecycle, from architecture and integration to hands-on program development. They act as a trusted subject matter expert for clients, guiding developers, collaborating with cross-functional teams, and ensuring technical excellence

Key Responsibilities

• Architecture & Design:
• Architect Marketo environments from the ground up, including workspace/partition strategies, folder taxonomies, and governance frameworks.
• Lead solution design for complex implementations such as multi-touch nurture programs, scoring models, lifecycle stage definitions, and Salesforce integration architecture
• Technical Leadership:
• Define and enforce technical standards and best practices across client engagements.
• Review and provide feedback on other developers’ Marketo builds, smart list logic, data management flows, and integration configurations
• Hands-On Platform Work:
• Build and manage Marketo programs for email nurture, event management, webinars, ABM, website forms, scoring, and lifecycle automation.
• Implement lead and account scoring models (behavioral, demographic, etc.)
• Integration & Data Management:
• Manage systems integration, data integration, and metadata management.
• Ensure scalability, taxonomy, and customer segmentation strategies are in place
• Collaboration & Client Management:
• Partner with demand generation, lead nurturing, ABM, and revenue operations teams.
• Serve as a strategic partner to clients, translating business goals into technical solutions

Required Skills & Qualifications

• Platform Expertise: Deep proficiency in Adobe Marketo Engage, CRM systems, and related MarTech platforms (e.g., Salesforce, Adobe Experience Manager).
• Technical Skills: Systems integration, architecture design, data management, attribution modeling, and technical troubleshooting.
• Leadership: Ability to lead IT teams, mentor developers, and ensure project delivery on time and to quality standards
• Business Acumen: Understanding of marketing lifecycle programs, segmentation, and scalability needs.

Also please refer below link for downloading application form. If you don’t remember your password, please click forgot password. Fill application form and then download.

TCS iBegin

Please bring all the mandatory documents below in hard copy for the interview:

*Latest Copy of resume

*TCS Application form

*Original and Photocopy of Government ID proof (PAN or Adhaar)

*Passport Size photographs - 2

Professional Skills: Strong analytical, problem‑solving, communication, and ownership mindset.

TCS Eligibility Criteria: *BE/B.tech/MCA/M.Sc./MS with minimum 3 years of relevant IT-experience post

Qualification.

*Only Full-Time courses would be considered.

*Candidates who have attended TCS interview in the last 1 months need not apply.

Referrals are always welcome!!!

Kindly don't apply if already attended interview in last 1 months.

Thanks & Regards

Amrutha