Account Director

Actively Reviewing the Applications

Somerce®

On-site

Posted 12 hours ago • Apply by June 15, 2026

Job Description

About Somerce

Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands across the UK, US and EU, delivering best-in-class live commerce, affiliate strategy, paid media and trading execution.

This role sits at the centre of that. You will lead a portfolio of key accounts while managing and developing a team of Senior Account Managers, ensuring both client performance and internal standards are consistently high.

Our clients include: Unilever, Free Soul & L'Oréal

What You Will Do

Client Leadership & Strategic Ownership

Own and lead a portfolio of high-value TikTok Shop clients
Act as senior strategic lead across accounts, setting direction and ensuring delivery at every level
Build and oversee best-in-class TikTok Shop growth strategies aligned to client commercial goals
Maintain strong senior client relationships, acting as a trusted advisor
Lead key meetings, QBRs and strategic planning sessions

Team Leadership & Account Excellence

Manage and develop a team of Senior Account Managers
Set performance standards across accounts and ensure consistency in output
Provide coaching, feedback and support to drive team progression
Oversee account delivery to ensure:

Strong trading execution
Clear communication
High-quality reporting

Step in where needed to unblock challenges and drive results

E-commerce Trading & Commercial Performance

Oversee trading strategy across your account portfolio
Ensure trading calendars are built, aligned and executed to a high standard
Drive performance across:

GMV growth
AOV
Conversion rate
Margin optimisation

Challenge trading decisions to ensure commercial outcomes are prioritised
Identify opportunities to scale winning products and strategies across accounts

Affiliate & Creator Strategy Oversight

Define how affiliate and creator strategies are deployed across accounts
Ensure alignment between:

Affiliate activity
Trading strategy
Promotional mechanics

Oversee large-scale creator activations, campaigns and live moments
Ensure teams are:

Prioritising the right creators
Structuring the right offers
Driving consistent output

Performance & Forecasting

Own performance at a portfolio level, not just individual accounts
Review and challenge forecasts, ensuring they are realistic and commercially sound
Lead performance reviews with clear insights, actions and accountability
Use data to guide decisions across teams and accounts
Ensure reporting is clear, consistent and actionable

Operational & Commercial Impact

Support new business through strategy input and client conversations
Identify opportunities to grow account revenue and expand scope
Feed into internal processes, frameworks and best practices
Help shape how Somerce delivers at scale as we continue to grow

How You'll Work

High ownership, high accountability role
You lead from the front, not from the sidelines
Expected to challenge, improve and raise standards
Balance strategic thinking with hands-on involvement
Fast-paced environment where performance matters

Requirements

What We're Looking For

Essential

Strong experience in e-commerce, trading or performance marketing leadership roles
Proven experience managing teams and leading client accounts
Deep understanding of: