WordPress Developer & SEO Specialist

Company Description Coneixement INDIA (OPC) Pvt. Ltd. is dedicated to supporting stakeholders across the STEM education ecosystem in India. Through its flagship publication, ENTECH magazine, the company guides students aged 13–19 and their parents in early-stage career planning in Engineering and Technology. Coneixement collaborates with educational institutions to design best practices aligned with their vision and mission, helping them strengthen their academic reputation. The organization also partners with engineering industries and institutes to support transformational change management. Candidates joining Coneixement will contribute to impactful initiatives that connect education, industry, and future STEM talent.

Location: Remote (Full-time)

Experience Level: 0–2 years

Employment Type: Full-time Permanent

We are looking for a talented engineering graduate to join our B2C EdTech company as a WordPress Developer & SEO Specialist. In this role, you will be responsible for developing, deploying, maintaining, and optimizing our Science and Technology EdTech website. You'll work at the intersection of technical development and digital marketing, ensuring our platform is not only functionally robust but also discoverable and ranking well on search engines.

This is an excellent opportunity to grow your career in a rapidly expanding EdTech sector, working with modern web technologies and gaining hands-on experience in SEO strategy, content optimization, and digital marketing.

• Develop and maintain WordPress websites using PHP, ensuring clean, scalable, and maintainable code
• Implement Headless CMS architecture to create flexible, API-driven content management systems
• Integrate Next.js for enhanced frontend performance and user experience
• Deploy and manage website updates, security patches, and performance optimization
• Troubleshoot and resolve technical issues, bugs, and performance bottlenecks
• Ensure responsive design across all devices and browsers
• Maintain website uptime and implement backup/disaster recovery procedures

• Conduct keyword research using Ahrefs, Semrush, and MOZ to identify high-intent, low-competition keywords
• Optimize on-page SEO elements (meta tags, headers, schema markup, internal linking) using YOAST SEO plugin
• Implement Geographical SEO (GEO) and Answer Engine Optimization (AEO) strategies to capture local and featured snippet opportunities
• Monitor rankings using Google Search Console (GSC), Ahrefs, Semrush, and MOZ
• Create and execute content optimization strategies to improve search visibility and user engagement
• Perform technical SEO audits (site speed, crawlability, indexability, Core Web Vitals)
• Implement schema markup for educational content to enhance SERP visibility

• Collaborate with content teams to optimize blog posts, course descriptions, and educational resources for search intent
• Manage content calendars and ensure all new content is SEO-optimized before publication
• Develop and execute social media marketing strategies to drive traffic and engagement
• Analyze competitor websites using SEO tools to identify opportunities and gaps
• Create landing pages optimized for conversions and search rankings
• Track and report on key SEO metrics (organic traffic, rankings, CTR, conversions)

• Monitor website performance using Google Analytics, GSC, and other tracking tools
• Generate monthly/quarterly SEO and performance reports for leadership
• Provide actionable insights based on data analysis
• A/B test content, headlines, and CTAs to improve engagement and conversions

• Bachelor's or Master's degree in Information Technology, Computer Engineering, or related field.
• 0–2 years of professional experience in web development or digital marketing
• Proficiency in WordPress including theme customization, plugin development, and site optimization
• Strong knowledge of PHP and JavaScript/Next.js
• Hands-on experience with Headless CMS architecture and API integration
• Demonstrated experience with SEO tools: Ahrefs, Semrush, MOZ, and Google Search Console
• Proficiency with YOAST SEO plugin and on-page SEO optimization
• Working knowledge of GEO (Geographical SEO) and AEO (Answer Engine Optimization) concepts
• Understanding of keyword research methodologies and content optimization strategies
• Basic knowledge of digital marketing principles and social media marketing
• Familiarity with analytics tools (Google Analytics, GSC)
• Strong problem-solving and analytical skills
• Excellent communication skills (written and verbal)
• Self-motivated with ability to work independently in a remote environment