VICE PRESIDENT - BRANDING (HYDERABAD)

JOB DESCRIPTION

Role Objective

The Vice President – Branding will be the custodian of brand identity, brand architecture, and brand reputation for EBG Group and its portfolio companies.

This role is not performance-marketing-led. It is focused on:

·      Long-term brand equity

·      Brand storytelling & positioning

·      Corporate & consumer brand consistency

·      Brand experience across online and offline ecosystems

The VP – Branding will work closely with business heads, marketing, creative, PR, and leadership teams to ensure every EBG brand stands for something clear, premium, and differentiated.

Key Responsibilities:

🔹 Group Brand Strategy & Architecture

• Define and own Group-level brand architecture (Corporate brand, sub-brands, product brands).
• Create clear positioning frameworks for each brand/business under EBG Group.
• Decide brand hierarchy, naming conventions, and brand extensions.
• Ensure alignment between corporate brand and individual business brands.

🔹 Brand Identity & Storytelling

• Own brand purpose, vision, tone of voice, and narrative for EBG Group and its brands.
• Lead development of brand guidelines, identity systems, and communication playbooks.
• Ensure consistency across all touchpoints: digital, physical, retail, franchise, events, PR, internal communication.

🔹 Creative, Content & Experience

• Oversee creative direction across campaigns, brand films, content, design systems, and storytelling.
• Drive emotional connection with customers through strong brand narratives.
• Ensure premium, consistent brand experience across customer journeys.

🔹 Corporate Branding, PR & Reputation

• Lead corporate branding, leadership branding, and thought leadership initiatives.
• Partner with PR agencies for reputation management, media presence, and brand visibility.
• Manage crisis communication and brand risk, when required.

🔹 New Brand Launches & Rebranding

• Lead brand creation for new businesses, ventures, and verticals.
• Own rebranding, repositioning, and refresh initiatives for existing brands.
• Ensure smooth brand transitions without loss of equity or trust.

🔹 Internal Brand Alignment

• Drive internal brand adoption among leadership, employees, partners, and franchisees.
• Ensure internal teams understand and live the brand values.
• Support HR and leadership branding initiatives.

🔹 Governance & Brand Control

• Act as final authority on brand approvals across the Group.
• Create strong brand governance frameworks to prevent dilution.
• Audit brand consistency across all businesses periodically.

Stakeholder Collaboration

• Work closely with:
• CEO / Chairman
• VP – Marketing & Performance teams
• Business Heads / P&L Owners
• Creative, Digital, PR, and External Agencies
• Act as brand conscience of the Group.

Qualifications & Experience

✔️ Education

• MBA / Master’s in Marketing, Brand Management, Communications, or equivalent.
• Additional exposure to design, storytelling, or consumer psychology is a plus.

✔️ Experience

• 12–18+ years of experience in brand management, branding, or corporate communications.
• Minimum 5+ years in a senior leadership role (VP / Head of Brand / Brand Director).
• Experience handling multi-brand or group-level branding is strongly preferred.
• Prior exposure to consumer-facing brands, franchise brands, or premium brands is a big plus.

Core Competencies

• Brand strategy & positioning
• Brand architecture & governance
• Storytelling & narrative building
• Creative direction & aesthetics
• Corporate & leadership branding
• Stakeholder influence at CXO level
• High judgment, taste, and brand sensitivity

Reporting To

• You will report to the Chairman of EBG Group

Working Days

• Monday to Saturday Working (6 days a week)

Joining Time

• Within Max 30 days.

Reporting Office

• You will be based at our new EBG Group Central Office, Hitec City Area, Hyderabad

Salary Package

Your Salary package will be approximately 25 LPA to 35 LPA

COMPANY DESCRIPTION

EBG Group is a fast-growing multi-sector business conglomerate headquartered in Hyderabad, India, with a broad global presence and diversified brand portfolio. The company positions itself as an innovative business group focused on delivering practical, sustainable solutions and creating value across multiple industries that are shaping the modern world in various industry segments such as Food & Beverages, Health & Wellness, Lifestyle, Hospitality & Consumer Brands, Real Estate, Sustainable Mobility and Business Services & Consulting.

Mission: To create innovative and tangible solutions that solve real-world challenges and drive progress across industries.

Vision: To lead the charge in building a sustainable and modern future while fostering impact-driven growth and collaboration globally.

EBG Group emphasises a no-nonsense approach, focusing on measurable impact, sustainability, and practical business outcomes rather than abstract ideas.

Company Website – www.theebg.com