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Aditya Birla Fashion and Retail Ltd.

TSM Express EBO - Ahmedabad

Actively Reviewing

Aditya Birla Fashion and Retail Ltd.

India, Gujarat Full-Time Posted 5 months ago  · Apply by Aug 1, 2026
Job Purpose

Job Purpose Description

Job Context & Major Challenges

  • Tertiary sales face the challenge of converting loyal customers of competitors brands despite their strong brand image; hence the promotional schemes and offers for the end consumer needs to be very effective
  • If tertiary sales targets are not met, distribution channel gets clogged and it becomes necessary to manage the stress effectively to maintain good relationships within the market and yet ensure that all bills are paid on time

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Stock and Inventory Management 1. Ensure that the stocks reach the distributor on time

  • Ensure that the delivered stocks are stored properly
  • Ensure that the bills are generated and paid on time
  • Develop a route map for distribution of stocks to retailers

KRA2 Enhance Market Presence and Product/Brand Awareness 1. Develop and expand the network of distributors and retailers

  • Generate orders
  • Negotiate with retailers about schemes and benefits of product
  • Implement marketing schemes to attract consumers
  • Ensure that the retailers are aware of and are delivering product knowledge to end consumers
  • Collect feedback from consumers, retailers and distributors to identify pain points; understand if the customers are satisfied with the product; if they expect anything different etc
  • Support retailers with tertiary sales
  • Implement planned marketing and promotional strategies

KRA3 People Management 1. Align people with business goals

  • Ensure that the sales executives are meeting their targets
  • Motivating the people to perform despite challenges
  • Ensure employee safety standards are met
  • Ensure that the team gets the incentives and reimbursements
  • Ensure that the sales executives are well trained so that they can meet performance standards and deliver targets
  • Retain talent