TSI IS - Cochin

Actively Reviewing the Applications

UltraTech Cement

India, Kerala Full-Time On-site INR 1–2 LPA

Posted 20 hours ago • Apply by June 3, 2026

Job Description

Job Purpose

Coordinate & achieve the specified sales areas sales targets of white cement & new products in trade sales through prospecting, identifying project sites through retaining & attracting new customers, demand generation activities, product promotion activities so as to contribute in achieving the sales targets

Job Context & Major Challenges

The White Cement industry currently has surplus capacity. The advent of substitutes has resulted in a major decline in White cement applications. The trend is towards use of modern and convenient applications. The other direct competitor (JK) is not firm on policies and resorts to heavy price cutting and extended credit. JK is also not serious when it comes to expansion of market. Birla White has to lead in expanding the market by promoting applications. Adding to this is the heavy MRP based excise which results in high prices for white cement as compared to grey cement
White Cement is a low involvement product. It is an ingredient in exterior/interior finishes but the company cannot showcase a readymade finished product. All applications are through outside agencies hence the company has no control over the finish

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Accountability: Sales collection, C form collection & Ugai management Monitoring & reviewing company’s & freight outstanding

Reviewing the ageing of debtors on a daily basis
Collections of cheques, DD from customers
Coordination with DIC for ensuring collections in time
Development & periodic review of critical ugai indicators
Collection of all the C forms from the parties
Ensure that the C forms are in proper format with all supporting’s and are dispatched to plant in time
Collection & submitting Guarantor letters in time.

KRA2 Achieving sales targets

Achieving sales targets of white cement & new products * Ensure frontline implementation of zonal marketing plan

Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area
Performing systematic market visit schedule activities
Building rapport with all the customers
Ensure collation of orders & feeding the same in e-commerce site on web
To fill in Daily Activity Report & call cycle entries
Attentively listen to customers problems/issues & apprise the same to area head/state head
Attending to quality, pricing problems of the retailers/ stockiest & direct customers
Creating awareness of new products by converting features into benefits & spreading new products awareness through cluster meets & counter meets

KRA3 Gathering market feedback * Provide the feedback & need for appointing new dealers / stockists in unrepresented areas or the areas which are not fully penetrated.

Providing feedback on weak pockets of sales areas & the reasons thereof
Closely interact with retailers/retailers staff / stockists to get the first hand market feedback & submitting the same to area head/state head
Make available the information on competitors promotion activities to area head/state head
Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same

KRA4 Promoting products & applications * To involve CASC team and give detailed requirements of Sampling/ Brand approvals/ Site Training program. Participate in events along with CASC and convert the activity into business.

To coordinate & provide support to CASC personnel for sampling to be done at micro level.
Timely distribution of sales promotional material
Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there
To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business
Distribution of gifts & other promotional material to customers in time

KRA5 Initial complaint handling * To attend to the complaints of customers with regard to minor & generic applications & products

Visiting site to get the actual feel of complaint
To take the initial account of the nature of complaint
To handle the complaint as per standard checklist of complaint handling & liaise with insurance company for the damages settlement