Trade Marketing Manager
Actively Reviewing the ApplicationsMount Everest Breweries Limited
Job Description
Job Title: Trade Marketing Manager
Company: Mount Everest Breweries Ltd.
For Locations: Indore, Pune, Delhi, Lucknow, Mumbai, Goa
Department: Sales & Marketing
Age : Below 35 Yrs
Role Purpose:
To drive brand visibility, in-market execution, and sales growth through effective trade marketing strategies across assigned territories. The role focuses on strengthening distributor engagement, executing promotions, and ensuring superior retail presence.
Key Responsibilities:
- Develop and execute trade marketing plans aligned with overall business objectives
- Ensure strong visibility and availability of products across on-trade and off-trade outlets
- Plan and implement consumer promotions, activations, and branding initiatives
- Coordinate with sales teams for execution of schemes and outlet-level activities
- Manage POSM (Point of Sale Materials) planning, deployment, and tracking
- Monitor competitor activities and provide market intelligence insights
- Build strong relationships with distributors, retailers, and key accounts
- Track and analyze ROI of trade campaigns and promotions
- Ensure compliance with company policies and state excise norms
- Support new product launches and market expansion initiatives
Key Requirements:
- Education: MBA / PGDM in Marketing or equivalent
- Experience: 4–8 years in Trade Marketing / Sales (preferably in Alco-Bev / FMCG industry)
- Strong understanding of local markets in respective locations
- Excellent communication, negotiation, and analytical skills
- Ability to manage multiple stakeholders and execute under tight timelines
Key Skills:
- Trade Marketing Strategy
- Channel Management
- Market Execution Excellence
- Data Analysis & Reporting
- Relationship Management
- Activation & Promotion Planning
Required Skills
Quick Tip
Customize your resume and cover letter to highlight relevant skills for this position to increase your chances of getting hired.
Related Similar Jobs
View All
Area Sales Manager
LOOM SOLAR PVT. LTD.
Fraud Analyst
Toast
Human Resources Intern
Perigeon Software
Global Channel Readiness Senior Specialist
Cummins India
Asst/Assoc Professor, Clin Geo, COM, Department of Neurosurgery, Brain Tumor
Inside Higher Ed
Share
Quick Apply
Upload your resume to apply for this position