TikTok Shop Operations Manager

TikTok Shop Operations Manager

Department: TikTok Shop

Reports to: Founder/CEO

Location: Remote

Company overview

BlackMask is a rapidly scaling men’s haircare brand generating sales across TikTok Shop, Shopify, and Amazon. Built on a social-first growth engine, we leverage creator partnerships, affiliate programs, and high-performance content to dominate our category.

As TikTok Shop becomes an increasingly critical revenue driver, we are building a world-class operational infrastructure to support aggressive growth.

We are seeking a TikTok Shop Operations Manager to take ownership of backend shop performance, team oversight, and system optimization, ensuring our shop, affiliate, and outreach engines run efficiently at scale.

Role Overview

The TikTok Shop Operations Manager will oversee the full operational ecosystem behind our TikTok Shop, including affiliate management, creator outreach workflows, shop health, inventory coordination, and promotional execution.

You will be responsible for building, optimizing, and managing the systems and people that power our TikTok Shop machine.

You will directly oversee multiple operators and ensure every workflow is efficient, measurable, and scalable.

This role is ideal for a high-level operator who understands that TikTok Shop is not just a sales channel, it is an operational flywheel requiring tight coordination across creators, logistics, promotions, and analytics.

Key ResponsibilitiesOperational Leadership

• Own the operational performance of TikTok Shop end-to-end.

• Identify bottlenecks across affiliate workflows, outreach pipelines, and shop processes and implement scalable solutions.

• Build dashboards and reporting systems so leadership has clear visibility into performance.

• Establish KPIs for each function and enforce accountability across the team.

Team Oversight

You will directly manage the operators responsible for:

Affiliate Management

• Ensure affiliates are onboarded efficiently and supported properly.

• Optimize commission structures and incentive strategies.

• Improve communication flows between affiliates and internal teams.

Creator / Partner Outreach

• Oversee outbound pipelines to ensure consistent creator acquisition.

• Improve messaging frameworks, qualification processes, and follow-up systems.

• Increase conversion rates from outreach → active sellers.

Daily Shop Operations

• Monitor shop health metrics.

• Oversee flash sales, promotions, and campaign readiness.

• Ensure product listings remain optimized and compliant.

• Coordinate inventory availability with internal operations teams.

System Optimization

• Audit existing SOPs and upgrade them into scalable operational frameworks.

• Reduce manual work through automation wherever possible.

• Improve cross-functional coordination between TikTok, logistics, and finance.

• Build processes that support rapid revenue growth without operational fragility.

Strategic Execution

• Partner closely with the Founder to identify operational growth opportunities.

• Translate high-level strategy into structured execution plans.

• Anticipate operational risks before they impact revenue.

Requirements

• 3+ years in DTC e-commerce operations, preferably within TikTok Shop or social-commerce ecosystems.

• Proven experience managing operators, VAs, or remote teams.

• Strong understanding of systems required to build an affiliate-driven growth model.

• Demonstrated ability to build systems inside fast-scaling brands.

• Highly analytical, comfortable using data to guide operational decisions.

• Exceptional organizational skills with strong follow-through.

• Thrives in fast-moving, founder-led environments.

Ideal Candidate Profile

• Has helped scale a TikTok Shop or social-commerce brand past 7 figures.

• Understands the operational intensity behind creator-led businesses.

• Naturally thinks in systems, not tasks.

• Obsesses over efficiency and process clarity.

• Operates with urgency but maintains operational precision.