Store Expansion Lead

Actively Reviewing the Applications

Weekday AI (YC W21)

India, Karnataka, Bengaluru Full-Time On-site INR 12–30 LPA

Posted 3 weeks ago • Apply by April 27, 2026

Job Description

This role is for one of the Weekday's clients

Salary range: Rs 1200000 - Rs 3000000 (ie INR 12-30 LPA)

Min Experience: 4 years

Location: Bengaluru

JobType: full-time

We are seeking a Store Expansion Lead to own and scale the new store growth funnel—from lead generation to final store launch. This is a revenue-first role focused on building predictable, scalable expansion engines within a lead-driven sales model, with direct accountability for store-level outcomes.

Requirements

Key Responsibilities

Expansion Strategy & Demand Architecture
Design and execute the lead generation strategy for new store expansion across digital and offline channels.
Define expansion funnel targets, capacity planning, and throughput metrics (leads, meetings, onboarding).
Partner with leadership to translate expansion roadmaps into clear demand and revenue requirements.
Digital Demand & Agency Management
Manage external agencies and vendors across budgets, creatives, targeting, and cost-per-lead (CPL) goals.
Evaluate campaign performance, messaging, and channel effectiveness to improve lead quality.
Build structured experimentation frameworks to continuously enhance conversion and scalability.
Expansion Funnel Ownership
Own and manage the expansion funnel within CRM systems (Kylas or equivalent).
Define lead qualification criteria, stage gates, and handoff processes across marketing, sales, and operations.
Track and optimize funnel performance from raw leads through onboarding and store launch.
Sales Enablement & Conversion Programs
Partner with inside sales and field teams to improve scripts, cadences, and conversion playbooks.
Design and run structured programs to improve lead-to-meeting and meeting-to-onboarding conversion rates.
Act as the central program owner coordinating marketing, telesales, field teams, and operations.
Run cross-channel experiments to identify and scale high-impact growth levers.
Expansion Analytics & Performance Management
Own dashboards and reporting for key metrics, including:

Cost per Lead (CPL), Cost per Qualified Lead (CPQL), and Customer Acquisition Cost (CAC)
Percentage of relevant leads
Lead-to-meeting and meeting-to-onboarding conversion rates
Identify funnel bottlenecks and drive targeted interventions to improve throughput.
Present actionable expansion insights and performance updates to leadership.

What We're Looking For

4+ years of experience in growth, revenue, sales strategy, consulting, or go-to-market roles.
Strong background in high-growth startups, consulting firms, or scaled consumer businesses preferred.
Proven experience working closely with sales teams and managing lead-based funnels.
Exposure to retail, franchise, real estate, telecom, fintech, or multi-location business models is a strong advantage.

Skills & Mindset

Strategy-first, execution-focused approach.
Strong commercial and sales-oriented mindset.
Structured thinker with strong program and funnel management discipline.
High ownership and ability to influence cross-functional teams without direct authority.
Deeply data-driven with strong analytical and experimentation capabilities.

Skills