Software Engineer

Tag QA Specialist – Web Analytics

Key Responsibilities

• Perform end-to-end QA of web analytics implementations using Adobe Analytics.
• Validate page view, click, form, funnel, and custom event tracking across banking websites.
• QA and debug tags implemented via Adobe Launch, Ensighten, or other TMS tools.
• Validate data layer variables, context data, eVars, props, events, and classifications.
• Ensure data accuracy across environments (DEV, QA, UAT, PROD).
• Identify implementation gaps and recommend corrective actions or optimizations.
• Validate analytics behavior post releases, migrations (e.g., AppMeasurement to Web SDK), or site changes.
• Coordinate with developers, analytics engineers, and business stakeholders to resolve issues.
• Maintain QA documentation, tagging specifications, and governance standards.
• Support audits and compliance requirements specific to the banking domain.

Required Skills & Experience

• 2–4 years of experience in Web Analytics QA.
• Strong hands-on expertise with Adobe Analytics.
• Extensive experience with Tag Management Systems (Adobe Launch, Ensighten, GTM).
• Strong understanding of JavaScript-based tracking and data layers.
• Experience validating Web SDK–based implementations.
• Familiarity with browser debugging tools (Adobe Experience Platform Debugger, Developer Console, DevTools).
• Exposure to analytics governance and compliance in regulated industries (preferred).

Nice to Have

• Experience with Adobe Experience Platform (AEP).
• Understanding of consent management and privacy frameworks.
• Banking or financial services domain experience.

Tag QA Specialist – Web Analytics

Key Responsibilities

• Perform end-to-end QA of web analytics implementations using Adobe Analytics.
• Validate page view, click, form, funnel, and custom event tracking across banking websites.
• QA and debug tags implemented via Adobe Launch, Ensighten, or other TMS tools.
• Validate data layer variables, context data, eVars, props, events, and classifications.
• Ensure data accuracy across environments (DEV, QA, UAT, PROD).
• Identify implementation gaps and recommend corrective actions or optimizations.
• Validate analytics behavior post releases, migrations (e.g., AppMeasurement to Web SDK), or site changes.
• Coordinate with developers, analytics engineers, and business stakeholders to resolve issues.
• Maintain QA documentation, tagging specifications, and governance standards.
• Support audits and compliance requirements specific to the banking domain.

Required Skills & Experience

• 2–4 years of experience in Web Analytics QA.
• Strong hands-on expertise with Adobe Analytics.
• Extensive experience with Tag Management Systems (Adobe Launch, Ensighten, GTM).
• Strong understanding of JavaScript-based tracking and data layers.
• Experience validating Web SDK–based implementations.
• Familiarity with browser debugging tools (Adobe Experience Platform Debugger, Developer Console, DevTools).
• Exposure to analytics governance and compliance in regulated industries (preferred).

Nice to Have

• Experience with Adobe Experience Platform (AEP).
• Understanding of consent management and privacy frameworks.
• Banking or financial services domain experience.