Social Media Strategy & Client Relations Manager

Job Description

We are seeking a dynamic and experienced Social Media Strategy & Client Relations Manager to lead and execute comprehensive social media campaigns for our diverse portfolio of clients, with a specialized focus on the Restaurant and Hotel sectors. This role requires a blend of high-level strategic thinking, hands-on execution oversight, flawless project management, and exceptional client communication. The manager will be responsible for developing data-driven social media strategies that not only align with each client's unique brand identity but also drive measurable business results. Key Responsibilities1. Social Media Strategy & Planning Develop and Own Strategy: Create, present, and gain approval for holistic, tailored social media strategies (including content pillars, platform selection, paid media recommendations, and growth tactics) for multiple restaurant and hotel clients. Brand Alignment: Ensure all planned and executed social media activities?including tone of voice, visual identity, and campaign messaging?are consistently aligned with the client?s brand guidelines and marketing objectives. Trend Analysis: Stay current with the latest social media trends, platform updates, and best practices within the hospitality industry to keep client strategies fresh and competitive. 2. Execution Oversight & Project Management Plan-to-Execution: Manage the end-to-end process of turning strategic plans into actionable deliverables, overseeing content creation, scheduling, community management, and paid promotion. Timeline and Delivery: Establish clear project timelines and act as the central project manager to ensure all social media content, campaigns, and reports are executed and delivered accurately and on time. Resource Coordination: Coordinate closely with internal teams (e.g., content creators, graphic designers, copywriters, media buyers) to ensure they have the necessary inputs and are delivering high-quality assets. 3. Client Relations & Communication Primary Point of Contact: Serve as the main contact person for assigned clients, building strong, trusting relationships and maintaining a deep understanding of their business goals. Presentation & Reporting: Confidently present strategies, content plans, and performance reports to clients, translating complex data into clear, actionable insights and demonstrating the ROI of social media efforts. Feedback Management: Efficiently manage client feedback and revisions, ensuring changes are implemented accurately while maintaining strategic integrity and project timelines. Qualifications Experience: Minimum of 3-5 years of experience in social media marketing, with at least 2 years focused on developing and executing strategies for the Restaurant, Hotel, or broader Hospitality sectors. Proven Track Record: Demonstrated success in growing social media engagement, reach, and conversion for clients in a professional agency or in-house setting. Skills: Expertise in major social media platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn) and proficiency with social media management and analytics tools (e.g., Sprout Social, Later, Google Analytics). Project Management: Excellent organizational and project management skills, with the ability to manage multiple complex projects simultaneously under tight deadlines. Communication: Exceptional written and verbal communication skills, with a polished, professional demeanor for client-facing interactions. Education: Bachelor?s degree in Marketing, Communications, or a related field is preferred.