Social Media Marketing Specialist

Job Description

Location: Ahmedabad Company: Metro Chem Industries Experience: 1?3 Years Employment Type: Full-Time About Us Metro Chem Industries is one of India?s leading chemical manufacturers serving the detergent, home care, personal care, and industrial chemical sectors. With a strong focus on sustainability, innovation, and global exports, we aim to deliver high-quality products and maintain long-term partnerships across the world. We are looking for a creative and results-driven Social Media Marketing Specialist to strengthen our online presence and grow our digital brand visibility. Key Responsibilities Social Media Strategy & Management Develop and execute social media strategies aligned with Metro Chem?s brand and marketing goals. Manage and grow our presence across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms. Plan monthly content calendars and ensure timely posting. Conduct competitor analysis and implement new trends/ideas to improve engagement. Content Creation Create high-quality content including posts, reels, graphics, product highlights, stories, infographics, and short videos. Coordinate with internal teams (R&D, sales, operations) to gather insights for technical/product-based content. Write compelling captions, taglines, and hashtags tailored to the chemical and B2B industry audience. Brand & Community Engagement Increase engagement, profile visits, and industry visibility by interacting with followers, industry pages, and potential clients. Build and manage brand reputation across digital platforms. Engage with chemical industry groups, forums, and professional communities. Advertising & Analytics Run paid campaigns (LinkedIn Ads, Meta Ads) to increase reach, lead generation, and brand positioning. Track analytics, generate weekly/monthly reports, and recommend strategies for improvement. Optimize posts based on performance insights and audience behavior. Required Skills & Qualifications Bachelor?s degree in Marketing, Communications, Digital Media, or related field. 1?3 years of proven experience in social media marketing (preferably B2B or manufacturing/chemical sector). Strong understanding of LinkedIn B2B marketing and industry-specific content. Excellent writing, editing, and storytelling skills. Knowledge of Canva, Photoshop, Illustrator, or video editing tools. Understanding of SEO basics, paid ads, and analytics tools. Creative thinker with the ability to turn technical information into engaging content. Ability to multitask, take ownership, and work independently How to Apply Interested candidates can send their resume and portfolio/work samples to: ?? [email protected]