Social Media Marketing Specialist

Company Description

IKW Designs is a leading brand dedicated to offering trendy and comfortable women’s wear, including Coord Sets, Kurtis, Tunics, Pants, Palazzos, Shorts, and more. Our mission is to empower women by providing high-quality, fast-fashion clothing that inspires confidence and beauty. We take pride in promoting sustainability, diversity, and inclusivity within the fashion industry. At IKW Designs, we are passionate about creating positive change and ensuring our values are reflected in our products and processes.

Role Description

This is a full-time, on-site role based in Ahmedabad for a Social Media Marketing Specialist. The role will involve creating and managing engaging social media content that aligns with the brand's voice, planning marketing campaigns, and analyzing performance metrics. The specialist will also collaborate with internal teams to develop and execute digital marketing strategies, interact with audiences to build brand presence, and stay updated on market trends to optimize campaigns.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation
• Experience in Digital Marketing and general Marketing strategies
• Strong Communication skills and the ability to engage effectively with diverse audiences
• Knowledge of content performance analytics and campaign optimization
• Familiarity with visual design tools is a plus
• Ability to meet deadlines, work collaboratively, and adapt to fast-paced environments
• Bachelor’s degree in Marketing, Communications, or related field preferred
• Background in the fashion industry is an advantage