Social Media Marketing Manager

Job Description

Job Title: Digital Marketing/Social Media Executive Location: Mumbai ? About RERASA Rerasa is a growing e-commerce clothing brand committed to delivering high-quality, trend-forward fashion to our customers. Our mission is to blend style with convenience, offering a seamless online shopping experience. We?re a womenswear brand that focuses on making effortless, casuals. We?re extremely size inclusive and created by women, keeping in mind the needs of the modern woman. ? The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms. ? Role Overview - As our Social Media Manager, you?ll be the voice and vibe of Rerasa online. You?ll take the lead in creating a stylish, engaging, and trend-savvy social media presence that gets people talking, builds a loyal community, and drives sales. If you?re all about fashion, love staying ahead of trends, and know how to turn scrolls into clicks, this role?s for you. ? Key Responsibilities - ??? ???Lead end-to-end social media campaign planning, execution, and optimization across platforms. ??????100% ownership of content calendars for brand social media handles ??????Bring fresh ideas for Meta & Google campaigns ? Creating engaging ads to ensure our content catches eyeballs and aids conversations. ??????Should be able to interpret insights from platform-native analytics dashboards and provide strategic insights to improve campaign effectiveness. ??????Work closely with designers and photographers to ensure visually compelling, high-quality content that aligns with Rerasa?s brand aesthetic. ??????Manage community engagement - responding to DMs, and comments, and building a loyal fashion-driven audience. ??????Write scroll-stopping copy for ads, newsletters, websites and social captions. Partner with design to turn campaigns into high-impact creative assets. ??????Strategize on paid and organic social media strategies, ensuring maximum ROI. ??????Act as the primary point of contact for collaborators, forging and managing relationships and expectations. Handling contracts and deliverables. ??????Collaborate with internal teams, including content, design, and performance marketing. ??????Stay ahead of industry trends, algorithm updates, and emerging technologies. ? We?re looking for someone who - ??????Has 1-2 years of experience in social media (fashion or lifestyle brands are a plus) ??????Has an understanding of fashion, trends and is interested in how the fashion industry works. ??????Has strong knowledge of content creation, social media algorithms, and engagement strategies. ??????Has excellent copywriting skills ??????Has the ability to analyse data and translate insights into strategy. ??????Is passionate about building a fashion forward community of strong women online. ? Sounds like your vibe? Here?s what to do - Submit your resume, portfolio, and a brief cover letter outlining your experience and interest in the role to [email protected]. We look forward to seeing how you can contribute to our team's success!