Social Media Marketing Manager

Job Description: Social Media Marketing Manager

Experience Required: 2-5 Years

Position Overview

We are seeking an experienced Social Media Marketing Manager to lead our social media

strategy and drive brand engagement across all digital platforms. The ideal candidate will

have a proven track record of building successful social media campaigns, managing teams,

and delivering measurable results.

Key Responsibilities

 Develop and execute comprehensive social media strategies aligned with business

objectives and marketing goals

 Conduct competitive analysis and market research to identify trends, opportunities,

and best practices

 Define KPIs and establish benchmarks for measuring campaign success across all

platforms

 Create annual social media calendars and campaign roadmaps

 Oversee end-to-end campaign development from concept to execution and analysis

 Lead creative brainstorming sessions and provide strategic direction for content

creation

 Manage content production workflows, ensuring brand consistency and quality

standards

 Coordinate with design, video, and copywriting teams to produce compelling social

content

 Manage and mentor a team of social media executives and content creators

 Develop community management strategies to increase engagement and build

brand loyalty

 Collaborate with customer service teams to ensure consistent brand voice and

timely responses

 Track, analyze, and report on social media metrics and campaign performance

 Present monthly/quarterly reports to stakeholders with actionable

recommendations

 Plan and manage paid social media budgets across platforms (Facebook Ads,

Instagram Ads, LinkedIn Ads, etc.)

 Partner with marketing, PR, sales, and product teams to ensure integrated

campaigns

 Work with influencers, brand ambassadors, and external agencies as needed

Required Qualifications

 Bachelor degree in Marketing, Communications, Digital Media, or related field

 4-5 years of proven experience in social media marketing or digital marketing

 Demonstrated success in developing and executing social media strategies that drive

engagement and conversions in B2B domain

 Strong portfolio showcasing successful campaigns across multiple platforms

(Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.)

 Proficiency in social media management tools (Hootsuite, SocialPilot, Buffer, etc.)

 Experience with social media analytics platforms (Meta Business Suite, LinkedIn

Analytics, Google Analytics, etc.)

 Knowledge of AI tools, paid social advertising and campaign optimization

 Excellent understanding of platform algorithms, best practices, and emerging trends