Social Media Manager

Location: Hyderabad (Work from Office)

Experience: 2–3 Years

Employment Type: Full-Time

Ebani is a creative technology company delivering branding, advertising, digital marketing, software solutions, immersive experiences, and innovative customer engagement platforms. We work across multiple industries including hospitality, education, real estate, healthcare, retail, technology, and government organizations, helping brands create meaningful customer experiences through creativity and technology.

We are looking for a highly creative and performance-driven Social Media Manager who can independently manage social media accounts, execute paid campaigns, create engaging content, and contribute to measurable business growth.

• Plan, create, schedule, and publish content across Instagram, Facebook, LinkedIn, X, YouTube, and other relevant platforms.
• Develop monthly content calendars aligned with client objectives and brand identity.
• Manage multiple client accounts simultaneously while maintaining quality and timelines.
• Monitor engagement, respond to messages and comments when required, and build online communities.
• Track trends, competitor activities, and platform updates to keep content fresh and relevant.

• Plan, launch, optimize, and monitor Google Ads campaigns.
• Manage Meta Ads (Facebook & Instagram) campaigns focused on lead generation, awareness, conversions, and remarketing.
• Define campaign objectives, audience targeting, budgeting, A/B testing, and optimization strategies.
• Analyze campaign performance and continuously improve ROAS and CPL.
• Generate detailed campaign reports with actionable insights.

• Design high-quality creatives for social media using tools such as Adobe Photoshop, Illustrator, Canva, or similar software.
• Create static posts, carousels, banners, ad creatives, and basic motion graphics.
• Work closely with content writers, photographers, videographers, and designers to produce impactful campaigns.
• Ensure consistency in branding, typography, colors, and visual communication across all platforms.

• Create and manage product listings across e-commerce marketplaces and websites.
• Optimize product titles, descriptions, keywords, images, and pricing.
• Coordinate with internal teams to ensure product information remains accurate and updated.
• Monitor product performance and suggest improvements to increase visibility and conversions.

• Monitor KPIs including reach, engagement, impressions, website traffic, leads, conversions, ROAS, and follower growth.
• Prepare monthly performance reports with recommendations for improvement.
• Use Google Analytics, Meta Business Suite, Google Ads Manager, and other analytics tools to evaluate campaign success.

• Coordinate with internal creative, sales, development, and client servicing teams.
• Participate in brainstorming sessions and campaign planning.
• Present campaign strategies and performance reports to internal stakeholders and clients when required.

• 2–3 years of proven experience in Social Media Marketing and Digital Marketing.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Experience managing multiple brand accounts simultaneously.
• Good understanding of audience targeting, campaign optimization, remarketing, and conversion tracking.
• Strong creative design skills using Adobe Photoshop, Illustrator, Canva, or equivalent tools.
• Knowledge of product listing and e-commerce platforms is mandatory.
• Familiarity with Google Analytics, Meta Business Suite, Search Console, and Looker Studio is an advantage.
• Excellent copywriting and communication skills.
• Strong analytical thinking with the ability to interpret campaign data.
• Excellent time management and organizational skills.
• Ability to work independently while managing multiple deadlines.

• Bachelor's degree in Marketing, Business, Communications, Design, or a related field.
• Google Ads and Meta Blueprint Certifications are preferred.
• Experience working in an advertising agency or digital marketing agency is an added advantage.
• Basic knowledge of SEO, WordPress, and email marketing is desirable.
• Experience with AI-powered marketing tools is a plus.

• Social media growth and engagement
• Quality and consistency of content delivery
• Lead generation through Meta and Google Ads
• Campaign ROI and ROAS
• Cost per Lead (CPL)
• Website traffic growth
• Product listing accuracy and optimization
• Timely execution of campaigns
• Client satisfaction and retention
• Monthly performance reporting