Social Media Manager

Company Description Buna Studio is a sustainable fashion label that embodies a slow, mindful way of life rooted in culture, craft, and community. The brand blends local and global influences, bringing together traditional craftsmanship with contemporary design. Buna’s garments are created from natural fabrics in small batches by artisanal communities in West Bengal, Rajasthan, and Gujarat, and are carefully handcrafted in the Delhi studio. The studio emphasizes thoughtful, low-waste production methods and eco-friendly processes, reflecting a commitment to ethical choices and mindful living. Applicants will join a team focused on creating calm, nostalgic, and enduring pieces that tell a collective story of makers and wearers.

Role Description The Social Media Manager is a full-time, on-site role based in New Delhi. This role involves developing and executing social media strategies that reflect Buna Studio’s aesthetic, values, and commitment to slow, sustainable fashion. Day-to-day responsibilities include planning content calendars, creating and curating visual and written content, managing social media channels, and optimizing posts for engagement and growth. The Social Media Manager will monitor analytics, track performance, and adjust strategies to strengthen brand awareness and community engagement. The role also includes collaborating closely with the design and marketing teams, responding to audience interactions, and supporting campaign launches and collaborations.

Candidate should be a creative and visually driven Social Media Manager & Content Creator. The role involves managing Instagram and digital content, creating aesthetically aligned visuals and reels, assisting with shoots, writing thoughtful captions, and maintaining the brand’s visual language across platforms.

The ideal candidate should have a strong eye for design, photography, styling, and storytelling, along with a good understanding of fashion, craft, textiles, and slow living aesthetics. Experience with Instagram, Canva/Adobe tools, basic photography and video editing, and website management is preferred.

This is an in-house role for someone who is organized, detail-oriented, and deeply passionate about visual storytelling and meaningful content.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO) to grow and engage audiences across platforms.
• Ability to develop and implement effective Content Strategy aligned with brand values and campaign goals.
• Excellent Writing and Communication skills for crafting clear, compelling, and consistent messaging.
• Experience with social media analytics tools and basic understanding of performance metrics and reporting.
• Background or strong interest in fashion, sustainability, or lifestyle brands is highly beneficial.
• Ability to work on-site in New Delhi, collaborate cross-functionally, and manage multiple projects and deadlines.
• Bachelor’s degree in Communications, Marketing, Fashion, or a related field, or equivalent practical experience.

Application Requirements

• Please share links to your Instagram, portfolio, or any visual content work you have created.
• Please state what kind of brands, aesthetics, or visual storytelling styles inspire you the most, and why?
• Have you previously handled photography, reels, captions, and social media management for a brand? Please briefly describe your role.
• Why do you feel you would be a good fit for Buna Studio’s visual language and philosophy?