Social Media Manager

Company Description

Student Housing India Ltd. is a premier provider of hostel accommodation and lifestyle solutions for outstation students pursuing education in new cities. With services that include comfortable housing, laundry, and meal provisions, the company is dedicated to making student life as convenient as possible. Having served over 5,000 students, Student Housing offers a variety of housing options including single, double, and triple-sharing accommodations in Mumbai. Recognized as the Best Student Housing Company of India at the Indian Education Awards 2020, the company continues to set benchmarks in the student housing sector.

Role: Social Media & Marketing Executive (Creative Focus)

This is a full-time on-site role based in Mumbai. The role goes beyond basic social media handling — you will own the brand’s digital presence end-to-end, from content creation to execution and growth.

Key Responsibilities

• Plan and execute end-to-end social media strategy across Instagram, LinkedIn, and other platforms
• Create high-quality creatives (posts, reels, stories, ad creatives) aligned with the brand identity
• Shoot, edit, and publish engaging content (photo + video)
• Manage content calendar, scheduling, and daily posting
• Run and optimize paid marketing campaigns (Meta ads, etc.)
• Improve reach, engagement, and lead generation through smart content and campaigns
• Engage with audience (comments, DMs, community building)
• Collaborate with internal teams for campaigns, offers, and promotions
• Track performance metrics and optimize based on insights

What We’re Looking For:

• Strong skills in graphic design & video editing (Canva, Adobe, CapCut, etc.)
• Proven ability to handle complete social media accounts independently
• Understanding of content trends, reels, and viral formats
• Knowledge of performance marketing basics (ads, targeting, funnels)
• Creative mindset + execution speed (very important)
• Strong communication and content writing skills
• Ability to think from a growth and conversion perspective, not just posting
• Hands-on experience in SEO, including keyword research, on-page optimization, and improving organic search rankings.

Bonus Points

• Experience in student, housing, or lifestyle brands
• Experience working with influencers or campus marketing
• Basic understanding of branding and storytelling