Social Media Manager

About Meethi REET

Meethi REET is a bespoke mithai boutique dedicated to redefining the art of Indian sweets & savoury. We specialise in handcrafted artisanal sweets, premium gift hampers, corporate orders and personalised wedding favours, all prepared with pure desi ghee and the finest quality ingredients. With a presence across Delhi NCR and the UAE, Meethi REET has built a loyal customer base that trusts us for gifting during weddings, festivals, and corporate occasions. As we continue to grow, we are seeking a talented and passionate Social Media Manager to lead our digital presence and bring our brand story to life online.

Role Overview

The Social Media Manager will be responsible for developing, executing, and managing Meethi REET's presence across Instagram, Facebook, Pinterest and LinkedIn. This is a creative yet strategic role that requires a deep understanding of digital storytelling, food content, and brand building. The ideal candidate will be someone who is as passionate about aesthetics and quality as we are about our products.

Key Responsibilities

–     Plan, create, and publish engaging content across Instagram, Facebook, Pinterest and LinkedIn on a consistent daily basis.

–     Develop and maintain a monthly content calendar aligned with upcoming festivals, wedding seasons, product launches, and brand milestones.

–     Conceptualise and produce visually compelling content including reels, stories, carousels, and static posts that reflect the premium and traditional identity of Meethi REET.

–     Coordinate with photographers and videographers for professional product shoots, ensuring all visual content meets the brand's quality standards.

–     Identify, approach, and manage collaborations with food bloggers, influencers, and wedding content creators to increase brand visibility and reach.

–     Plan and execute paid advertising campaigns on Meta platforms, including audience targeting, budgeting, and performance optimisation.

–     Monitor page analytics and generate regular reports on reach, engagement, follower growth, and campaign performance, with actionable insights for improvement.

–     Actively engage with the brand's online community by responding to comments, direct messages, and reviews in a timely and professional manner.

–     Drive online enquiries and orders for gifting, bulk orders, and wedding favours through strategic social media activity, particularly during peak seasons such as Diwali, Raksha Bandhan, Eid, and the wedding season.

–     Stay updated on social media trends, competitor activity, and platform algorithm changes to keep the brand ahead of the curve.

Qualifications and Skills Required

–     1 to 3 years of proven experience in social media management, preferably within food, lifestyle, or gifting brands.

–     A genuine appreciation for Indian food culture, traditional sweets, and the art of gifting.

–     Proficiency in content creation tools such as Canva, CapCut, Adobe Lightroom, or equivalent software.

–     Working knowledge of Meta Business Suite, Meta Ads Manager, and LinkedIn content strategy.

–     Strong written and verbal communication skills in both Hindi and English.

–     A refined eye for aesthetics, visual composition, and premium brand presentation.

–     Ability to work independently, manage multiple projects simultaneously, and meet deadlines without close supervision.

–     Prior experience managing paid social media campaigns is an advantage.

What We Offer

–     The opportunity to be the creative voice of a beloved and fast-growing Delhi brand with over 1,000 satisfied customers.

–     A collaborative and supportive work environment where creativity is valued and encouraged.

–     Competitive salary commensurate with experience and skill set.

–     Real scope for professional growth as the brand continues to expand across new markets and product categories.

–     The chance to work with stunning, handcrafted products and be part of some of Delhi's most cherished gifting moments.

How to Apply

Interested candidates are requested to send their updated CV along with a portfolio or links to social media pages they have previously managed to the contact details below. Applications without a portfolio or work samples will not be considered.

Email: [email protected], [email protected]

Phone: +91 9990036644 (Whats App only)

• Website: meethireet.com