Social Media Manager

Skilled and experienced Social Media Manager to manage and enhance the organization’s digital presence. The role involves overseeing the official social media accounts of company, as well as managing the professional social media presence of the Chief Executive Officer (CEO) and Chief Operating Officer (COO).

The ideal candidate will have strong expertise in LinkedIn and Instagram, a deep understanding of corporate and leadership branding, and the ability to translate business initiatives into credible, engaging, and high-impact digital content.

Key Roles and Responsibilities

•  Manage and maintain the official social media accounts of company, including leadership profiles of the CEO and COO.
• Develop and execute a structured content calendar focused on corporate branding, thought leadership, organizational culture, achievements, and key milestones.
• Position senior leadership as credible industry voices, particularly on LinkedIn.
• Lead content strategy and execution primarily on LinkedIn for corporate communication, leadership insights, hiring updates, and industry-related content.
• Manage secondary platform presence on Instagram, focusing on organizational culture, events, employee engagement, and behind-the-scenes content.
• Ensure consistency in brand voice, tone, messaging, and visual identity across all platforms.
• Create high-quality written content, captions, and narratives aligned with the FinTech and BFSI domain.
• Coordinate with internal design teams or external vendors for creatives, short videos, and reels.
• Repurpose internal communications, events, and announcements into relevant and engaging social media content.
• Stay updated on emerging social media trends, tools, technologies, and platform algorithms.
• Monitor social media channels for comments, direct messages, and brand mentions.
• Respond to inquiries and engage with followers in a timely and professional manner.
• Participate in relevant industry conversations to enhance brand visibility and credibility.
• Track audience engagement and follower growth across platforms.

Required Skills and Qualifications

• Minimum 3–4 years of experience in managing corporate and leadership social media accounts.

• Strong expertise in LinkedIn content strategy (mandatory requirement).

• Sound understanding of Instagram brand-building strategies.

• Prior experience with B2B, FinTech, BFSI, or corporate brands will be preferred.

• Excellent written English communication and storytelling skills.

• Working knowledge of social media management and analytics tools such as Canva, Hootsuite, Buffer, Meta Business Suite, or equivalent platforms.

• Basic graphic design or video editing skills will be considered an added advantage.