Social Media Manager

Social Media Manager – Team Lead (Content Planning & Execution)

Role Overview

We are looking for a hands-on Social Media Manager to lead content planning and execution across platforms. This role acts as the central point of coordination between creative teams and business stakeholders, ensuring timely, consistent, and high-quality social media delivery.

Reporting

Reports to designated business stakeholders or management.

Team Leadership

Leads graphic designers, videographers or editors, and social media specialists where applicable. Works closely with marketing executives across brands and external vendors if required.

Key Responsibilities

Content Planning & Strategy

• Create monthly and weekly content calendars aligned with brand guidelines and business priorities
• Define content themes, formats, and platform-specific adaptations
• Ensure a balanced mix of branding, engagement, and promotional content

Execution Ownership

• Execute approved content plans across platforms
• Ensure consistency in tone, visuals, and messaging
• Own posting schedules and end-to-end delivery

Team Coordination

• Allocate tasks to design and video teams
• Translate plans into clear briefs
• Track progress, manage timelines, and resolve execution issues

Stakeholder Management

• Present content calendars for approval
• Align on priorities and timelines
• Document approvals and manage change requests

Community Management

• Monitor comments and DMs
• Route leads and queries to relevant teams
• Escalate sensitive issues as per SOP

Reporting & Optimisation

• Prepare weekly and monthly performance reports
• Track reach, engagement, and content performance
• Use insights to improve future content planning

Process & SOP Management

• Ensure adherence to documented processes
• Maintain records of calendars, briefs, approvals, and assets
• Support basic team performance reviews and workflow planning

Ideal Candidate Profile

5-8 years of experience in social media and marketing

Strong stakeholder communication and presentation skills

Highly organised with strong follow-up abilities

Proven leadership and creative team handling experience

Managed social media for multiple ventures across different industries

Strong track record in building brand social media presence

Up-to-date with current social media trends

Hands-on experience in content planning and execution

Candidate should be based in Chennai