SOCIAL MEDIA LEAD GENERATION

Job Title: Social Media Lead Generation Executive

Department: Digital Marketing / Sales & Marketing
Location: CHENNAI
Experience: Fresher / Experienced
Qualification: Graduate / Diploma (Any stream)

Job Purpose

The Social Media Lead Generation Executive will be responsible for generating quality leads through social media platforms to support sales and business growth.

Key Responsibilities

• Generate leads through platforms like Facebook, Instagram, LinkedIn, WhatsApp, and Twitter
• Handle inquiries, messages, comments, and follow-ups on social media
• Create and post engaging content to attract potential customers
• Run and monitor lead generation campaigns (organic & paid – if applicable)
• Identify target audience and groups for lead sourcing
• Maintain lead data, follow-up status, and daily reports
• Coordinate with sales/relationship team for lead conversion
• Increase page reach, engagement, and follower base

Skills & Competencies

• Good communication and writing skills
• Basic understanding of social media platforms
• Lead nurturing and follow-up skills
• Ability to meet daily/weekly lead targets
• Basic computer knowledge (Excel, Google Sheets)

Preferred Candidate Profile

• Experience in social media marketing or lead generation preferred
• Freshers with good social media knowledge can apply
• Knowledge of paid ads (Facebook/Instagram/LinkedIn) is an advantage

Employment Type

Full-time / Part-time / Freelance

Salary & Incentives

• Fixed salary + performance-based incentives
• Training provided
• Growth opportunity in digital marketing