Social Media Executive

Role:

Own organic social growth and community engagement to drive app downloads in the UK trades market.

Key Responsibilities:

• Create post and manage:
• Instagram Reels (5/week)
• Facebook (3 posts/day)
• LinkedIn (5 posts/week)
• Daily engagement in UK trade Facebook groups (10+ groups)
• Support short-form video posting (Reels/Shorts)
• Respond to all comments, DMs, and app reviews (within 2–4 hours)
• Promote referral programme weekly across all platforms
• Coordinate with content writer for captions and content

KPIs:

• 500+ followers/month
• 200+ installs/month from social + referrals (by Month 2)
• Daily engagement activity (no gaps)
• Consistent posting output

Requirements:

• 1–3 years social media experience
• Hands-on posting + community management experience
• Comfortable engaging in groups and conversations
• Understanding of UK audience tone (preferred)