Social Media & Brand Associate

Social Media & Brand Associate

Company: Roinet Solution

Location: Gurugram (with frequent on-ground travel)

Work Mode: Full-time, 6 days/week

Timings: 10:00 AM – 7:00 PM

Compensation :

₹6 LPA Total

₹4.8 LPA Fixed

₹1.2 LPA Performance-based

Company Description:

Roinet is a rural-first fintech company committed to bridging the digital divide and enabling financial access for underserved communities across India.

Headquartered in Gurugram, Roinet operates a powerful phygital platform combining technology with a vast on-ground network of 3.78+ lakh CSPs.

With 11+ years of experience, Roinet has served 4+ crore customers and achieved over $5 billion in Gross Transaction Value (GTV).

The company is well-funded, profitable, and focused on empowering 100 million lives by 2030 through financial inclusion.

Role Overview :

This role sits at the intersection of:

→ Content Creation

→ Growth Strategy

→ Brand Building

You will turn real India stories into content that:

• builds trust
• drives reach
• compounds over time

 What You’ll Do :

1. Social Media & Brand Building

• Manage and grow Instagram, LinkedIn, and other platforms.
• Maintain a premium, trust-driven brand voice.
• Build consistency in how Roinet looks, feels, and communicates.

2. On-Ground Storytelling & Content Creation

• Travel across cities to meet CSPs, partners, and customers.
• Capture real, high-quality content (reels, interviews, short-form video).
• Identify powerful stories and convert them into engaging content.

3. Content Production (End-to-End Ownership)

• Shoot, edit, and publish content independently.
• Use tools like CapCut, Canva, and AI tools.
• Deliver fast, high-quality output without compromising storytelling.

4. Growth Strategy & Platform Understanding

• Understand how platforms actually work (not just surface trends)
• Build strategies for:
• Month-on-month growth.
• Reach, engagement, retention.
• Continuously test hooks, formats, and content styles.

5. Performance Marketing & Campaign Execution

• Run and optimize Meta ads + digital campaigns
• Build campaigns for:
• CSP acquisition.
• Testimonials.
• Brand awareness.
• Iterate based on real performance data.

6. Brand Development & Positioning

• Help build Roinet into a trusted national brand.
• Ensure consistency across all content and communication.
• Convert on-ground insights into scalable narratives.

7. Partnerships & Field Engagement

• Interact with CSPs, agents, and partners across locations.
• Build relationships and extract real insights.
• Represent the brand with clarity, confidence, and authenticity.

 Who We’re Looking For

You should apply if you:

• Think beyond posting and understand how content grows
• Have strong communication skills (clear, confident, people-friendly)
• Are comfortable both on-camera and behind the camera
• Are hands-on with reels, editing, and content creation
• Understand platforms, trends, and audience behavior
• Move fast, take ownership, and don’t wait for instructions
• Are willing to travel and work on-ground

 Preferred :

• Experience growing a social media page (personal or professional)
• Understanding of hooks, retention, and virality
• Basic knowledge of performance marketing / Meta ads
• Experience in fast-paced or early-stage environments

🚀 What You’ll Gain

• Direct exposure to building a national fintech brand from the ground up
• Ownership across content, growth, and brand strategy
• Real experience in storytelling + performance marketing
• Deep understanding of India’s financial distribution ecosystem
• A high-performance environment where growth = output

Read This Before Applying

This is not a typical social media job.

If your idea of the role is:

• posting content.
• following trends blindly.
• waiting for instructions.

This is not for you.

This role is for people who:

• think in content + growth + brand systems.
• want to build something visible at a national level.
• They are obsessed with how content actually scales.