Social Media Ads Manager

Company Description AKJ Academy is an Edutech organization dedicated to supporting students preparing for university-level and college job exams, including UGC NET, JRF, SET, SRF, and Assistant Professor positions. The academy combines expert faculty, structured online courses, and curated study materials to help learners excel in national and state-level competitive examinations. Technology-enabled platforms provide flexible learning, personalized guidance, and mentorship tailored to individual academic goals. AKJ Academy focuses on building the knowledge, skills, and strategies students need to achieve strong exam performance and long-term success in higher education careers. The team is committed to academic excellence and to helping learners realize their full potential.

Role Description The Social Media Ads Manager is a full-time, on-site role based in Varanasi. This role is responsible for planning, creating, and managing paid social media campaigns across platforms such as Facebook, Instagram, YouTube, and other relevant channels to promote AKJ Academy’s courses and programs. Daily activities include setting up and optimizing ad campaigns, monitoring performance metrics, managing budgets, and preparing regular reports on campaign outcomes. The Social Media Ads Manager will collaborate closely with content and marketing teams to align ads with ongoing promotions, refine audience targeting, and test creatives and messaging. The role also involves staying current with platform updates and best practices, identifying opportunities to increase lead generation and conversions, and ensuring brand consistency in all paid social communications.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills for planning, executing, and optimizing paid campaigns.
• Candidates should possess solid Content Strategy and Writing skills to develop effective ad copy, creatives, and campaign narratives.
• Candidates should possess clear and professional Communication skills for collaborating with internal teams and interpreting campaign results for stakeholders.
• Candidates should possess analytical skills for tracking KPIs, using ad managers and analytics tools, and making data-driven decisions.
• Experience managing paid ads on major social platforms (e.g., Meta Ads, YouTube Ads, LinkedIn Ads) is highly beneficial.
• Familiarity with the education or Edutech sector and lead-generation funnels for courses or coaching programs is an advantage.
• Ability to work on-site in Varanasi, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience in digital advertising.