SME Trainer- Media Effectiveness

Job Description

We are seeking a highly skilled and passionate SME Trainer ? Media Analytics with a strong background in digital media performance and Media analytics. This role is ideal for a professional with hands-on experience in Search, Social, Display, Programmatic media channels, combined with deep technical capabilities in SQL, Excel, Tableau, Power BI, and Python. Job Description: Design and deliver training modules on media analytics concepts, tools, and platforms. Serve as a Subject Matter Expert (SME) on digital media performance ? including Search (Google Ads, Bing), Social (Meta, LinkedIn, X), Display, and Programmatic channels (DV360, The Trade Desk). Guide cross-functional teams on campaign measurement frameworks, KPI tracking, attribution modeling, and media optimization. Mentor analysts and managers on best practices in reporting, dashboarding, and insight generation. Develop and maintain internal documentation, SOPs, and knowledge libraries for media analytics workflows. Create case studies and real-world projects for hands-on training sessions. Collaborate with data engineering, media, and strategy teams to identify gaps and improve training effectiveness. Lead technical workshops in SQL, Python (for data cleaning, automation, modeling), Tableau/Power BI (dashboard creation), and Excel (advanced functions, macros). Location: DGS India - Gurugram - Golf View Corporate Towers Brand: Paragon Time Type: Full time Contract Type: Permanent